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Manger-Data Analytics

5 - 12 years

30 - 35 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Performance and Brand Marketing Analytics team within the broader Enterprise Digital Experimentation and Analytics (EDEA) team supports optimization of our paid channels/brand activities, create enterprise channel level reports and build scalable enterprise solutions for elevating performance marketing. The team specializes in using data around digital marketing, internal acquisitions data, external channel data and investment data to improve our ROI across the marketing funnel. This role will be primarily responsible for managing analytics for all our Paid Search activities in Intl markets.
 
Responsibilities:
  • Support our partners within Enterprise Digital Team to create impactful narrative and identify opportunities in Paid Search Channel
  • Work closely with individual markets in partnership with the channel enablement team to provide custom solutions and insights on an ongoing basis
  • Create robust enterprise solutions to optimize and scale the channel
  • Work with other CoE teams in the acquisition journey to deliver value for the enterprise
  • Keep an external outlook to respond to change in paid search marketing and bring in best practices
Required Qualifications and Experience
  • Post graduate Degree in business, economics, statistics, mathematics, engineering or finance
  • Minimum 5 years relevant analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred
  • Proven experience of working on insights with partners, with a track record of consistently delivering results though developing advance analytics and platforms
  • Superior problem-solving/decision making skills
  • Excellent teamwork and thought leadership skills with experience collaborating with partners across the globe
  • Strategic and analytical orientation - numerical with forecasting, plus Financial acumen to drive business analyses
We back you with benefits that support your holistic we'll-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as we'll as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-we'll-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site we'llness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

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AMERICAN EXPRESS
AMERICAN EXPRESS

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