Manager Zonal Retail - Marketing & Communication 10+ Year

Job Title: Manager Zonal Retail - Marketing & Communication 10+ Years

Location: Gurgaon

Automotive and retail industry

With a strong pan-India presence, they specialize in providing innovative, tech-enabled services through branded retail formats. Their mission is on delivering exceptional customer experiences, trusted products, and service excellence across every touchpoint.

Zonal Retail Marcom Manager

Responsibilities:

• Roll out & refurbish branded retail stores across formats end-to-end execution
• Conduct site visits, approve layouts/3D views, manage civil work, and coordinate store inaugurations
• Plan and execute

  BTL activations

  &

  local marketing campaigns

• Track store performance, ensure

  vendor SLA adherence

  , and manage deployment timelines
• Lead merchandising and collateral rollouts at point-of-sale
• Monitor

  competition activity

  and provide actionable insights
• Maintain a rolling

  6-month retail pipeline forecast.

Requirements:

• 10+ years in

  retail deployment

  and

  BTL/ATL marketing

  working in FMCG/FMCD industry.
• Strong skills in

  project management

  and

  vendor coordination

• Excellent

  communication, negotiation, and stakeholder management

• Knowledge of

  local markets, customer behaviour, and competitive trends

• Ability to work cross-functionally and lead in a

  matrix organization

• Energetic, results-driven, and a strong influencer.
  

What is in it for you?

• High-Impact Role:

  Lead end-to-end retail marketing initiatives that directly shape brand presence and customer experience on the ground.

• Cross-Functional Exposure:

  Work closely with sales, design, product, and corporate marketing teams in a dynamic, collaborative environment.

• Ownership & Autonomy:

  Take charge of store rollouts, brand activations, and vendor management with clear accountability.

• Innovation Playground:

  Bring bold marketing ideas to life through ATL/BTL campaigns and in-store strategies across multiple formats.

• Career Growth:

  Be part of a growing, fast-paced organization with opportunities to scale your influence and grow into senior leadership roles.

• Visibility & Recognition:

  Your work will be visible at the consumer level and across internal leadershipreal impact, real results.

Reach US: If

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Keywords: Marcom, ATL, BTL, Marketing Campaigns, Marketing Collaterals, Above the Line, Below the Line, Marketing Analytics, Retail Marketing, In-store Branding, Retail Deployment and SLA Adherence.