Job
Description
Job Summary: As a Strategic Marketing and Business Development Manager for the Medical Technologies division, the candidate will be responsible for the strategic planning, execution, and monitoring of brand, product, and overall marketing campaigns for OPT's Medical Technologies portfolio. This role is crucial in establishing the OPT product's market presence, supporting sales efforts, and aligning marketing initiatives with broader organizational goals. The successful candidate will manage the end-to-end process of understanding campaign objectives, planning, creating, and executing marketing campaigns, all while improving marketing processes and business outcomes. The role demands collaboration with cross-functional teams, including product, marketing, and sales, as well as managing agencies, vendors, and other stakeholders. Key Responsibilities: Product Positioning & Messaging: Collaborate with Product and Sales teams to ensure cohesive messaging that aligns product benefits with customer needs. Adapt global branding and marketing programs for the region in alignment with business goals. Create compelling product positioning, value propositions, and messaging that resonate with clinicians and key stakeholders to drive growth. Ensure adherence to corporate branding and integrate guidelines into communication programs. Campaign Planning & Execution: Design and execute multi-channel marketing campaigns (digital, print, and in-person) to drive brand awareness and product adoption. Work closely with product teams, business managers, MarCom, clinical applications, and regional sales teams. Monitor campaign effectiveness, adjusting strategies based on performance metrics and feedback to optimize results. Maximize ROI through PDC efforts and foster stronger, long-term relationships with clinicians. Market Strategy Development: Develop and implement marketing strategies within targeted ophthalmic disease segments, aligning with organizational goals and growth targets. Conduct market segmentation, competitive analysis, and customer insights research to inform positioning and identify expansion opportunities. Budget Planning and Marketing Operations: Oversee budget planning, cost management, and spend analysis; publish a marketing activities calendar. Manage end-to-end marketing operations, including vendor selection, management, and process improvement for KOL/vendor payments. KOL & Stakeholder Engagement: Build and maintain relationships with key opinion leaders (KOLs) and clinical experts to strengthen product credibility and gather clinical insights. Coordinate with KOLs for testimonials, case studies, and participation in webinars or events to enhance product trust and brand reputation. Sales Enablement & Training: Develop training materials, presentations, and sales tools that equip the sales team with product knowledge and competitive positioning. Work with the Product Specialist to deliver clinical insights and product updates, ensuring the sales team is prepared for customer interactions. Market Insights & Customer Engagement Strategies: Lead content marketing initiatives such as webinars, whitepapers, and outcome research to articulate a compelling brand story across various digital channels. Co-create communication strategies for complex marketing objectives and content development. Monitor market trends, competitor activities, and customer preferences to adapt strategies and maintain a competitive edge. Event & Tradeshow Management: Lead the planning and execution of the organizations presence at industry conferences, tradeshows, and regional CME programs. Collaborate with the Marketing Communications team to align event goals with broader marketing strategies. Negotiate with event organizers to secure prime placements, promotional opportunities, and optimal visibility, ensuring a strong return on investment. Product Launch & Lifecycle Management: Plan and manage new product launches, creating go-to-market strategies that maximize awareness and adoption in target segments. Oversee the lifecycle marketing strategy for existing products, identifying opportunities for re-engagement or upsell initiatives. Performance Tracking & Reporting: Measure and report on marketing strategy and campaign effectiveness, analyzing KPIs to ensure alignment with growth objectives. Use data to refine strategies, communicating results and insights to senior management. Make informed decisions to solve complex tasks or problems in projects, product lines, markets, and campaigns. Qualifications & Requirements: Minimum of 6 - 8 years of experience in product management/marketing with expertise in brand positioning, market activation, and digital marketing, preferably in the Healthcare, Pharma, or Med-tech industry. Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field. Excellent oral and written communication skills. Proven ability to work effectively with diverse, regional, and global cross-functional teams and vendors. Ability to operate under pressure, meeting tight deadlines in dynamic environments. Knowledge of marketing automation tools, digital tools, such as Marketo, Adobe, Google/Adobe Analytics, SEMrush, and other content management platforms. Strong business acumen, analytical skills, and a detail-oriented approach. Proven project management, budget management, and leadership capabilities. An inclusive leadership style with the ability to motivate and collaborate effectively across teams.
