Manager SFE

The Manager SFE & Trade Planning at Abbott Nutrition is responsible for leading and monitoring Sales Force Effectiveness (SFE) and Trade Planning processes within the business in India. This role involves performance diagnostics, setting KPIs, conducting root cause analysis, and promoting ethical trade collaboration. Field interaction and travel are also essential aspects of this role, with travel of up to 20% expected. Ensuring alignment of trade and customer planning strategies with the business goals of the nutrition division, executing plans responsibly, and rigorous monitoring are key responsibilities of the incumbent. Collaboration with Commercial, Finance, SFA, and HR teams is crucial to drive data-driven decision-making, maintain compliance, and uphold ethical standards in trade practices. Key Responsibilities include: - Leading monthly SFE diagnostics and performance reviews for Abbott Nutrition categories - Defining, tracking, and refining KPIs across sales planning, coverage, and execution - Developing dashboards and scorecards to monitor performance against targets - Conducting root cause analysis for performance gaps and recommending corrective actions - Supporting strategic initiatives such as sizing, deployment, incentive design, and attrition analysis - Monitoring and analyzing rep productivity metrics - Tracking and evaluating bills cut performance - Monitoring Total Lines Sold (TLS) and overseeing Targeted List Segmentation (TLS) effectiveness - Promoting collaboration between Trade and Ethical teams Trade & Customer Planning Oversight responsibilities include: - Setting and monitoring distribution KPIs - Analyzing trade investment ROI and recommending optimization strategies - Overseeing customer segmentation and targeting frameworks - Aligning trade planning with commercial goals - Tracking channel performance and identifying gaps in distribution or customer engagement - Supporting the development of planning tools and analytics for trade teams The Manager will have supervisory responsibilities over individual contributors. The ideal candidate will have an Engineering/MBA degree from premier institutes with a minimum of 5+ years of experience in SFE/Consulting, preferably in FMCG, Nutraceutical, or Pharma industries. Competencies and skills required include assertiveness, high energy, integrity, relationship-building ability, strong analytics and problem-solving skills, excellent communication skills, strong customer connect, coaching abilities, and proficiency in MS Office tools like PowerPoint, Excel, and Word.,