2 Trade Planning Jobs

Job Description The Manager u2013 SFE & Trade Planning (Abbott Nutrition) is responsible for leading and monitoring Sales Force Effectiveness (SFE) and Trade Planning processes across Abbott Nutrition's India business. This role emphasizes performance diagnostics, KPI setting, root cause analysis , and ethical trade collaboration , with frequent field interaction and travel (up to 20%) The incumbent will ensure that trade and customer planning strategies are aligned with nutrition business goals, executed responsibly, and monitored rigorously. The role involves close collaboration with Commercial, Finance, SFA, and HR teams to drive data-driven decision-making and uphold compliance and ethical standards in trade practices. Core Job Responsibilities: Sales Force Effectiveness Monitoring: Lead monthly SFE diagnostics and performance reviews for Abbott Nutrition categories. Define, track, and refine KPIs across sales planning, coverage, and execution. Develop dashboards and scorecards to monitor performance against targets. Conduct root cause analysis for performance gaps and recommend corrective actions. Support strategic initiatives such as sizing, deployment, incentive design, and attrition analysis. Provide performance insights and recommendations to senior leadership. Monitor and analyze rep productivity metrics such as calls per day, coverage efficiency, and conversion rates. Track and evaluate bills cut performance to assess sales execution quality and identify opportunities for improving conversion and customer engagement. Monitor Total Lines Sold (TLS) to assess product mix effectiveness, identify upselling opportunities, and support strategic portfolio planning. Oversee Targeted List Segmentation (TLS) effectiveness, ensuring alignment with strategic priorities, optimizing prescriber targeting, and supporting coverage planning through data-driven segmentation. Promote collaboration between Trade and Ethical teams to ensure trade strategies are aligned across both teams, fostering collaboration, transparency and proactive risk mitigation Trade & Customer Planning Oversight: Set and monitor distribution KPIs including reach, frequency, and channel coverage. Analyze trade investment ROI and recommend optimization strategies. Oversee customer segmentation and targeting frameworks specific to nutrition channels. Align trade planning with commercial goals and ensure execution feasibility. Track channel performance and identify gaps in distribution or customer engagement. Support development of planning tools and analytics for trade teams. Supervisory/Management Responsibilities: Direct Reports: Individual contributor Education & experience: Consulting: u00B7 Engineer/MBA from premier institutes u00B7 Minimum 5+ years in SFE/Consulting, preferably in FMCG (or) Nutraceutical/ Pharma industry: u00B7 Graduate + MBA u00B7 Overall 4+ years of experience, with current profile in SFE/Commercial Excellence/Strategic Planning Competencies / Skills u00B7 Behavioral: Assertiveness, High energy, Integrity, relationship building ability u00B7 Functional/ Technical: Strong in analytics, problem solving skills and field connect u00B7 Communication u2013 Excellent Written, Spoken and presentation skills u00B7 Strong Customer connect u00B7 Good Coach u00B7 MS office (Good in Power Point/ Excel and Word)

Role & responsibilities Responsible for Trade Planning, Activation & Management in line with Brand Marketing strategy. Derives the marketing plan into a detailed animation and promotional plan by Retailer. Builds trade marketing plan and monitors execution by Corporate Trade Marketing and Visual Merchandising. Supports Key Account Managers and E-KAMs in preparing Retailer and retailer.com discussions, in particular regarding the promotional calendar and the Trade and Visual Merchandising execution. Trade Marketing Plan Responsible for building a strong trade plan for each Retailer and Channel Turn the marketing plan into a detailed animation and promotional plan by Retailer, including product launches and special events Develops and owns the trade marketing plan as per the Brand Strategy and Product Marketing Calendar Updates planograms by Retailer and door type Conclude the Trade campaign analysis with inputs from Field team and the different available tools (BI etc.) and report results to Brand Manager and other applicable stakeholders Responsible for ordering and procuring GWP/ samples required as per marketing calendar/ trade plan by liaising with global and regional product Supply Chain Team Retailer Support Supports in preparing for Retailer discussions, regarding the promotional calendar and the Trade and Visual Merchandising execution Collects feedback from retailer on all initiatives Measures performance of Trade Marketing actions and strives for spend optimization Financial Planning and monitoring of budget for Gift-With-Purchase, Displayers, Point of Sales and VM material Responsible for giving valid forecast inputs ensure forecast is aligned with trade plan focus Create shopping carts and follow up (for own responsible areas) Consumers & Retail Experience Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs across trade channels brick-mortar stores, e-retailers, owned media channels Put together timely briefs for In-Store & Retail animation across new launches, 5-star campaigns, key shopping moments, exclusive events/masterclasses, etc. for the VM team to execute spanning across - merchandising, display, launch units, litho visuals and risers, lightboxes, animation & gamification requirements, counter signs, printed collaterals, pricing signages, etc. Planning and executing promotional strategy to support events, Trade Shows & brand pop-ups. Builds relationships with business partners and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary to ensure all programs are implemented to their best advantage Cooperate with Product Marketing, Visual Merchandising and Consumer Marketing in supervising new product launch strategy. Ensure presentation to field force and retailers on timely basis Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors Others Assisting in special projects