Role & responsibilities
This role focuses on managing and expanding sales operations, ensuring compliance with revenue targets, and optimizing business development opportunities to enhance market presence and profitability.
Financial Responsibilities
- Review and monitor Area revenue performance against targeted numbers and take corrective actions if deviations occur.
- Evaluate the profitability of key accounts and ensure alignment with set profit targets.
- Track product-wise yields and take action to meet yield targets.
Operational Responsibilities
- Manage the end-to-end sales process for the Area, ensuring revenue growth across all products.
- Ensure adherence to Standard Operating Procedures (SOPs) by sales teams and channel partners.
- Implement sales and marketing plans in collaboration with the Branch Sales Team to drive revenue, market share, and profitability.
- Follow up on product-specific sales leads from telemarketing and other sources, ensuring lead conversion.
- Negotiate rates and service agreements with customers within set approval limits.
- Develop and retain existing customers, ensuring achievement of base revenue targets.
- Drive revenue enhancement by identifying, onboarding, and managing channel partners.
- Monitor channel partner performance in terms of revenue, sales, and profitability and take corrective measures as required.
- Support sales capability-building initiatives within the Area, including training for sales teams and channel partners.
- Ensure achievement of collections and remittance targets as per company-set logic and Days Sales Outstanding (DSO) benchmarks.
- Maintain and update customer prospect details in Saffire on a daily basis.
- Address and resolve service issues through interaction with internal and external customers.
- Provide insights to the Branch Sales Head regarding modifications to product offerings for increased revenue and profitability.
Drive Sales Capability:
- Drive Sales capability, productivity and adherence to processes via modules
- Adherence to Sales force and update on Sales KPI
People Responsibilities
- Provide guidance and support to the Areas sales team to enhance performance and goal achievement.
- Ensure optimal manpower staffing levels within the sales team in the Area.
Retention of the existing team
Core Technical Skills
- Strong understanding of sales process management, revenue tracking, and profitability analysis.
- Proficiency in using CRM tools, lead tracking systems, and data analytics for sales performance monitoring.
- Knowledge of logistics and supply chain operations with a focus on courier and cargo solutions.
Behavioural Competencies
- Strategic Thinking: Ability to analyze market trends and develop revenue enhancement strategies.
- Negotiation & Influence: Strong ability to build and manage business relationships.
- Customer-Centric Approach: Focused on customer needs and service excellence.
- Leadership & Team Management: Ability to guide and mentor a high-performing sales team.
Key Performance Indicators (KPIs):
Key Result Areas:
- Growth in Area Revenues
- Drive Market Growth
- Ensure timely collections for the Area
- Drive Sales capability, productivity, and adherence to process
- Ensure effective development of new products
- Foster a performance-driven culture
- Drive employee morale and engagement
Key Performance Indicators (KPIs):
- Achievement of product-wise revenue
- Achievement of yield targets (Yield per piece) for all products
- % increase in revenues from identified industry segments and key accounts
- Achievement of Logic Remittance target
- % reduction in receivables in excess of 60 days, 90 days, 150 days
- Adherence to Sales KPIs and compliance with SOPs
- Support in new product development and launch as per plan
- Adherence to Performance Management System timelines and guidelines
- Employee retention and engagement metrics