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Elfonze Technologies
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Manager - Product Marketing

Manager - Product Marketing

Elfonze Technologies

8 - 13 years

30 - 35 Lacs

bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

product management global marketing iso field marketing analytical market research competitive intelligence risk management information technology product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Location: - Bengaluru We are seeking a strategic, customer-focused, results-oriented Product Marketing Manager to lead product prioritization and go-to-market efforts for our CyberGRC solutions. Based in Bangalore, you will play a global role at the intersection of product strategy, customer insight, and sales enablement, helping us bring our AI-first vision to life in a fastevolving market. This role is ideal for someone who combines deep domain knowledge in cybersecurity and GRC with strong product understanding, messaging skills, and a collaborative, executionfocused mindset. Youll work cross-functionally with Product, Sales, Enablement, Customer Success, and Demand Generation to fuel product adoption, pipeline growth, and customer impact. Key Responsibilities Voice of Customer & Market Insight (including Analyst Reviews)

Conduct ongoing customer, prospect, and market research to identify needs, pain points, trends, use cases, and opportunities. Maintain detailed buyer personas, competitive analyses, and customer journey maps that drive segmentation and messaging decisions. 2025 MetricStream Inc. All Rights Reserved.

- Integrate feedback from analysts and regulatory trends in the cybersecurity and risk landscape. Prepare and participate in analyst reviews (Forrester, Gartner, IDC, etc.) Product Prioritization, Launch & Cross-Functional Alignment

- Work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities.

- Lead planning and execution of product launches, ensuring internal and external readiness.

- Track and report on the impact of product marketing activities, iterating strategies based on performance data. Go-to-Market Strategy & Messaging

- Define and execute the go-to-market strategy for MetricStreamCyberGRC products, collaborating closely with Product Marketing leadership, Product Management and global Marketing teams.

- Own product positioning, messaging, and content strategies that communicate our differentiated value across industries and buyer types.

- Translate product capabilities into customer-centric value propositions aligned to business challenges and use cases. Sales Enablement & Strategic Support

- Create and maintain impactful sales tools including pitch decks, solution briefs, battlecards, use cases, and competitive intelligence. - Support the Enablement team in training field teams on messaging, product value, and objection handling.

- Collaborate with Demand Generation and Field Marketing teams to design integrated campaigns that drive awareness, engagement, and pipeline.

- Partner to create high-quality content including webinars, case studies, blogs, white papers, and email assets.

- Ensure consistent messaging and voice across all customer touchpoints, reinforcing MetricStreamAI-first leadership. Skills and Experience

- 8+ years of B2B product marketing experience in enterprise SaaS, ideally in cybersecurity, risk, compliance, or cloud platforms.

- Strong understanding of cyber risk frameworks (e.g., NIST, ISO, FAIR), enterprise security buyers, and global regulatory environments.

- Demonstrated success in customer feedback, product development, go-tomarket planning, positioning, enablement, and cross-functional execution.

- Excellent communication, writing, and storytelling skills. Able to translate complex concepts into business value.

- Experience working across Product, Sales, Customer Success, and Demand Gen teams to deliver measurable business impact. Preferred Skills

- Background in GRC or risk platform marketing is strongly desired. Cyber experience preferred.

- Strong analytical and strategic thinking skills. Comfortable using data to validate and refine messaging.

- Self-starter with excellent project management skills, able to thrive in a fast-paced, global environment.

Education

- Bachelors or Masters degree in Cybersecurity, Information Technology, Risk Management, or related discipline.

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Manager - Product Marketing