Manager- Performance Marketing

Skills:

Company Overview

Job Overview

The ideal candidate should have 2-6 years of experience and a strong understanding of digital marketing, with expertise in optimizing and managing various online campaigns to achieve business objectives.

Qualifications And Skills

• Proven experience in managing and optimizing Google Ads campaigns (Mandatory skill) to achieve ROI goals and drive growth.
• In-depth knowledge and hands-on experience with Facebook Ads (Mandatory skill) for effective audience targeting and campaign management.
• Strong experience in paid social media advertising to enhance brand visibility and reach targeted demographics efficiently.
• Expertise in campaign management, including setting up, analyzing, and optimizing campaigns across multiple platforms.
• Ability to execute conversion rate optimization techniques to enhance user experience and improve campaign performance.
• Proficiency in media planning to strategically allocate budgets and resources for maximum impact and effectiveness.
• Analytical mindset with the ability to measure, report, and improve performance through data-driven insights and market intelligence.
• Excellent communication skills to collaborate with cross-functional teams and deliver clear marketing strategies and outcomes.
  

Roles And Responsibilities

• Manage and optimize performance marketing campaigns across Google Ads and Facebook Ads to meet client objectives and business KPIs.
• Develop and implement comprehensive media plans to allocate budgets effectively and maximize return on investment.
• Monitor campaign performance closely, analyzing data and metrics to identify growth opportunities and propose improvements.
• Collaborate with creative and content teams to ensure ads are visually compelling and aligned with campaign goals.
• Leverage market intelligence and data to inform strategic decision-making and steer campaigns towards desired outcomes.
• Oversee the entire campaign lifecycle, including setup, execution, optimization, and reporting to clients.
• Continuously refine targeting parameters and audience segmentation to improve conversion rates and audience engagement.
• Stay abreast of the latest digital marketing trends and tools to ensure campaigns leverage the most effective strategies and technologies.