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Position: Manager - Performance Marketing Job Purpose: We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization. Qualifications & Experience: Postgraduate Diploma / MBA in Marketing Management. 7 plus years of experience in digital marketing, performance marketing, or a similar growth-focused role. Hands-on expertise in managing performance marketing campaigns across multiple digital channels. Strong analytical mindset with a data-first approach to decision-making. Proactive, self-starter mentality with the ability to work independently and drive results. Key Responsibilities: Marketing Strategy, Campaign Planning & Execution: • Analyse historical trends in brand and content performance to identify scalable opportunities. •Stay ahead of industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels. • Adapt strategies quickly based on changing market dynamics and consumer behaviour. • Devise and implement performance marketing plans that align with business goals. • Translate marketing objectives into actionable and measurable growth plans with clear KPIs. • Build and execute multi-channel campaigns across Facebook, Google, affiliates, and programmatic platforms with a test-and-learn approach. • Collaborate with internal and external teams to ensure seamless execution of marketing plans. • Take end-to-end ownership of performance marketing strategies and execution. Data-Driven Optimization & Growth Hacking: • Own the marketing funnel—monitor, analyse, and optimize campaigns in real-time for maximum efficiency and ROI. • Leverage advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights. • A/B test creatives, messaging, and audience targeting to continuously improve campaign effectiveness. • Work closely with the analytics team to iterate fast and scale winning strategies. Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! Show more Show less
