Manager – Membership, Emerging Markets

Manager – Membership, Emerging Markets

Department: Digital Activation – EM Brand Activation

Location: Gurugram, India

Reports to: Senior Manager, Digital Activation – Membership & CRM, EM

Grade: M4

Role Purpose

The Manager – Membership plays a key role in driving the growth and success of the adidas Membership Program in Emerging Markets (EM). The role focuses on enhancing member engagement, retention, and redemption through targeted strategies across digital and physical touchpoints. This position collaborates with global, regional, and local teams to continuously evolve the membership value proposition and deliver measurable business impact.

What You’ll Do

• Continuously evaluate and enhance the membership value proposition and reward catalogue

  across all touchpoints (website, app, retail) to ensure relevance and appeal for diverse member segments.
• Design and implement

  personalized member journeys

  across digital and in-store touchpoints.
• Plan and execute

  seasonal and tactical campaigns

  that align with business goals and deliver against key membership KPIs.

• Lead customer relationship management (CRM) initiatives

  to strengthen long-term connections with members, maximize lifetime value, and increase loyalty.
• Partner with global, regional, and local teams to

  integrate membership and CRM initiatives

  into brand calendars, product launches, and retail activations.
• Use

  consumer insights and performance data

  to identify opportunities, optimize tactics, and measure impact.
• Drive

  innovation and testing

  , piloting new engagement ideas, loyalty mechanics, and CRM strategies to keep the program competitive.
• Oversee

  tech enhancements

  and market rollouts that improve program functionality, scalability, and CRM capabilities.
• Act as the

  central connector

  between eCommerce, retail, brand, and analytics teams to ensure a seamless, omnichannel membership and CRM experience.

What We’re Looking For

• 8+ years’ experience

  in

  digital marketing, CRM, or loyalty programs

  , with a strong background across both eCommerce and retail channels.
• Proven track record of

  managing loyalty or membership programs

  and delivering measurable, impactful business results.

• Strong project management skills

  , with the ability to handle multiple priorities and execute seasonal activation plans.
• Comfortable navigating

  complex, cross-functional environments

  , collaborating with stakeholders across multiple geographies.
• Demonstrated expertise in

  omnichannel marketing

  , integrating campaigns seamlessly across online, app, and retail touchpoints.
• Skilled in leveraging

  consumer insights and analytics

  to design strategies that drive engagement, retention, and repeat purchases.

Why adidas

At adidas, we believe in the power of sport to change lives. This role puts you at the heart of engaging and inspiring millions of members across the Emerging Markets. You’ll have the opportunity to work with global teams, push creative boundaries, and shape a loyalty program that’s as dynamic and fast-moving as the communities we serve.