The Manager, Media Activation
is accountable for managing all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. With the support of the Associate Director or Supervisor, Media Activation, this role drives the translation of strategies into media plans and leads the day-to-day activation of plans across all channels for select group of accounts.
What youare responsible for:
Internal
- Manage cross-channel planning and activation process and workflow for active campaigns across select group of accounts
- Act as integration support collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
- Manage and maintain active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Work in close collaboration with Media Strategy team and Media Activation leads translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Manage and support regular budget pacing at overall plan level and monthly actualization process for select group of accounts
- Contribute to timely and updated status reports across active accounts
- Exhibit the ability to anticipate and solve problems
- Own and foster growth in the relationships with agency partners, where applicable
Customers
- Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
Market Knowledge
- Keep current with industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
- Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
- Participate and contribute to agency thought leadership initiative, as applicable
Management Responsibilities
- Drive cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
- Work closely with junior team members to manage programs and day-to-day functions
- Support internal training and development initiatives specific to agency media operations and activation process, from media launch to final reconciliation , as applicable
Whatyou llbring [knowledge, skills, and/or experience]:
Knowledge
- B2B Marketing Client Knowledge
- B2B Marketing Media Activation
- B2B Marketing Media Planning
- B2B Marketing Vendor landscape
Skills
- Analytics platforms: Google Analytics, Adobe Analytics
- Other platforms: Asana, Basis, Nexelus
Experience
- 3+ years experience in a digital marketing environment, agency and/or client experience
- 1+ years experience with media planning/execution platforms
What it means to work at Just Global
Being a Just teammate means working in alignment with our Values
CultivateRelationships
- Put yourself in their shoes.
- Assume positive intent. Give others the benefit of the doubt.
Be One Team
- Be the guardian of each other s reputation.
- Have each other s back. Help each other out.
Strive for Brilliance
- Create work you can be proud of.
- Improve your work. Improve yourself.
And in return you can expect
- You will be seen, heard, and included as a whole human being
- Your contribution will be valued, rewarded, and recognized
- You will develop deep and meaningful relationships that could last a lifetime
- You will have leaders who are worth following
- You will have the opportunity to develop yourself and your craft
- You will have a meaningful chapter in your career path
