Manager - Marketing & Operations

MARKETING OPERATIONS MANAGER

Role Objective

Ensure every lead generated by marketing is tracked, nurtured, and converted efficiently through automation, data analytics, and structured processes.

Key Responsibilities

• Own the lead-to-admission conversion funnel across all digital and offline channels.
• Manage CRM (LeadSquared / Zoho / HubSpot) for automation, tracking, and SLAs.
• Design email, WhatsApp, and drip campaigns for lead nurturing.
• Drive conversion rate (CVR) through engagement and data-led insights.
• Collaborate with Admissions, Academics, and Training teams for webinars/outreach.
• Build and publish weekly dashboards and MIS reports for leadership review.
• Implement process SOPs and ensure outreach/counselor tracking.
• Train internal teams on CRM hygiene and campaign workflows.

Key KPIs

• Lead-to-admission Conversion Rate (CVR) improvement
• Lead engagement (% leads contacted within SLA, response rates)
• CRM automation adoption and workflow uptime
• Webinar and outreach execution timeliness
• Funnel efficiency and reporting accuracy

Required Skills

• Strong knowledge of CRM and marketing automation tools (LeadSquared, Zoho, HubSpot)
• Strong in Excel, Google Data Studio, or dashboarding tools
• Analytical and process-driven mindset
• High bias for action, structured communicator

4–8 years of experience in marketing operations, CRM, or funnel management (education domain preferred)

Interested candidates can share their CV at hr@sce.org.in.

Job Type: Full-time

Pay: ₹60,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Leave encashment

Work Location: In person