Manager - Marketing Communications & Branding

Job Title: Manager – Marketing Communications & Branding

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Job Summary:

Manager – Marketing Communications & Branding

Key Responsibilities:

Brand Strategy & Management

• Develop and implement brand positioning, messaging, and guidelines to ensure consistency across all touchpoints.
• Lead brand identity development and evolution across product, corporate, and employer branding.
• Monitor brand health and equity through research, feedback, and market trends.

Marketing Communications

• Create and manage multi-channel marketing campaigns (digital, print, social media, PR, events).
• Oversee the creation of marketing content including brochures, presentations, website content, newsletters, and advertisements.
• Work closely with product and sales teams to align communication with business objectives.

Digital & Social Media Management

• Manage digital marketing initiatives including email marketing, SEO/SEM, paid ads, and social media.
• Supervise content calendars, online community engagement, and social media performance analytics.

Public Relations & Media

• Build and maintain relationships with media, journalists, influencers, and industry partners.

Event & Campaign Management

• Plan and execute branding campaigns, product launches, events, trade shows, and sponsorships.
• Ensure all events and campaigns are on-brand and meet KPIs.

Team Leadership & Collaboration

• Manage creative agencies, freelancers, and in-house team members.
• Collaborate cross-functionally with internal stakeholders including HR, sales, product, and leadership teams.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 6–10 years of experience in marketing communications and branding, preferably in B2B/B2C environments.
• Proven success in developing and executing brand and communication strategies.
• Strong understanding of digital marketing, analytics tools, and media platforms.
• Exceptional written and verbal communication skills.
• Leadership qualities with the ability to manage projects and mentor team members.

Key Skills

Social Media

Marketing Strategy

Creative Content Creation

Marketing Management

Strategic Thinking