Manager - Marketing (AP Global), Head Office, Mumbai

Description

Job Purpose

Lead brand and product marketing for premium & luxury paint categories across GCC UAE, Oman, Bahrain, Qatar, shaping propositions that balance consumer insight, category growth, and regional market dynamicsTranslate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioningDrive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomesBuild advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability buildingPartner with cross-functional teams Sales, R&ampD, Technology, Retail, Digital to ensure seamless execution and long-term category leadership

Business Responsibility Areas

Insight Mining:Conduct structured consumer, influencer, and competition studies to identify product gapsTranslate insights into briefs for new developments and category improvementsPartner with technology and unit marketing to refine, validate, and roll out product improvements and developmentsCampaign Planning & Brand Building:Lead annual and quarterly campaign planning across interiors, exteriors, and textures product categoryDrive regional brand storytelling and campaign execution across GCC through ATL/BTL, in-shop visibility, and digital activationsDevelop & deploy toolkits, content decks, and in-shop collaterals to support unified messagingCategory Establishment & Proposition Development:Define differentiated propositions for premium & luxury interiors and exteriors paints and designer finishesDevelop GTM frameworks and onboarding modules for unit teams to ensure readiness across GCCStrengthen brand architecture with clear role articulation across product laddersInfluencer & Contractor EngagementDesign & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendationDesign and execute loyalty programs, retail activations, and demo formats to influence conversionPartner with influencers to amplify brand narratives in both retail and digital ecosystemsCross-Functional CollaborationCollaborate with Sales, R&ampD, Technology, Retailing, and Digital Marketing teams to drive execution excellenceWork with central and unit marketing teams for aligned category campaignsPartner with agencies media, creative, digital to deliver impactful rolloutsCapability BuildingConduct structured training for sales and marketing teams across GCCEquip frontline with simplified collaterals, product demo tools, and reference kitsEnsure retail readiness with effective content deployment and tracking of adoption

Key Interactions

InternalSales, Marketing, Activation, Retailing, Technology, Finance teams from AP Global unitsCountry Heads for UAE, Oman, Bahrain, QatarAP Global Central Marketing Team membersAP India Marketing teamsExternalCreative & Media AgenciesDealers, Contractors, Applicators, Retail Consultants, Designers, Influencers

Role requirements

Qualification: MBA with Marketing specialization from a Premier B-school from the Batch of 2023/2024 onlyPrevious Experience: Minimum of 1-2 years of brand management or product marketingLanguages: Fluency in written, spoken, reading English is mandatory while any exposure to Arabic will be preferred but isnt mandatoryFunctional Competencies:Product development and product managementInsight mining and brand communicationCampaign planning and execution ATL, BTL, digitalStrong analytical skills and data managementStakeholder engagement and cross functional collaborationContractor/influencer engagement and retail activationBehavioral CompetenciesAbility to influence and align diverse stakeholdersEntrepreneurial mindset with accountability for outcomesAdaptability to GCC cultural and business nuancesAbility to navigate multi country dynamics in GCCStrong execution discipline with measurable business impact