Manager- Key Accounts (LFS/ SIS)

KI

Manager Key Accounts (LFS, SIS)

Purpose / Mission

Large Format Stores (LFS)

Key Responsibilities

Functional Responsibilities

• Own and drive

  sell-in and sell-out targets

  across assigned LFS, SIS, and Key Account partners.
• Develop

  account-specific retail plans

  and

  seasonal strategies

  to optimize space, visibility, and profitability.
• Lead

  space acquisition initiatives

  , ensuring brand presence in prime floor areas within LFS/SIS formats.
• Build strong

  door-by-door strategies

  , including assortment planning and sales forecasts aligned with store profiles.
• Collaborate with Visual Merchandising and Retail Marketing teams to drive

  in-store execution

  ,

  launch plans

  , and seasonal campaigns.
• Manage the

  end-to-end order cycle

  , including demand planning, order capture, confirmations, tracking, and delivery coordination.
• Deliver

  tailored sales presentations

  to partners to maximize brand penetration and partner investment.
• Conduct

  sell-through analysis

  ,

  competitor benchmarking

  , and

  weekly/monthly performance reviews

  at door and account level.
• Ensure

  compliance with trade terms

  , partner agreements, and brand guidelines across all touchpoints.

Account & Relationship Management

• Act as the

  single point of contact

  for assigned LFS/SIS/key retail partners.
• Develop and maintain

  strategic relationships

  with retail partner stakeholders across buying, merchandising, operations, and finance functions.
• Drive

  quarterly business reviews (QBRs)

  with key accounts, covering performance, challenges, and growth opportunities.
• Partner with cross-functional teams (Sales Ops, SCM, VM, Marketing, Finance) to support seamless business execution.
  

Business Controlling & Reporting

• Monitor key KPIs including:
  
• Sell-in vs. Sell-out performance
  
• Stock cover and ageing
  
• Door-wise productivity
  
• Space vs. sales contribution
  
• Collections and trade term adherence
  
• Submit realistic forecasts, performance dashboards, and business reviews to the Key Account Head.
  
• Identify underperforming doors and take corrective action plans in coordination with partners and internal teams.
  

Professional Background & Skills

• Experience

  : 5+ years in sales, preferably in Key Account Management roles focused on

  LFS

  ,

  SIS

  , or

  retail chains

  .

• Industry

  : Fashion, Sportswear, Apparel, Footwear

• Functional Expertise

  : Space acquisition, seasonal assortment planning, P&L ownership, in-store execution.

• Leadership

  : 12 years managing cross-functional teams or projects.

• Geographical Exposure

  : India and SAARC retail markets (preferred).

Education

• MBA

  in Sales, Marketing, or Business Management.

Ideal Candidate Attributes

• Strong understanding of the

  LFS/SIS retail environment

  and consumer behavior.
• Excellent

  negotiation and relationship-building skills

  with retail stakeholders.
• Analytical mindset with ability to drive decisions using sell-through and door-level data.
  
• Highly collaborative and able to work cross-functionally to drive in-store execution and business results.
  
• Passionate about

  brand-building in a retail environment

  and delivering consumer-first strategies.