Job
Description
By continuing to use and navigate this website, you are agreeing to the use of cookies. Accept Close Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Ludhiana, PB, IN, 141003 IOL CHEMICALS AND PHARMACEUTICALS LIMITED JOB DESCRIPTION POSITION TITLE : Manager DEPARTMENT : Marketing Chemicals and Advance Intermediates SUB- DEPTT : Marketing Chemicals JOB TYPE : Full time Job Req ID : 887 We are seeking a highly skilled and results-driven International Marketing Lead to spearhead the marketing and export strategies for our Specialty Chemicals division. The ideal candidate will have a strong background in international marketing, deep knowledge of global markets, and experience leading teams focused on expanding product reach and brand visibility internationally. Reporting to the Head of Marketing - Chemicals, this role is crucial for driving revenue growth through strategic marketing initiatives, customer relationship management, and brand positioning in key international markets. Key Responsibilities: International Marketing Strategy Development: Lead the development and execution of the international marketing strategy for the Specialty Chemicals portfolio across multiple regions, with special focus on Europe region. Identify high-potential markets, formulate tailored marketing plans, and position our chemical products effectively in diverse global markets. Analyze global market trends, customer needs, competitor activities, and regulatory requirements to shape marketing strategies. Business Development Activities: Identify and pursue new business opportunities in international markets, including new customer segments, partnerships, and distribution channels. Develop and maintain relationships with key international customers, and business partners, ensuring long-term business growth and sustainability. Leading Export Sales: Lead the export sales function, define product positioning, go-to-market strategies, and promotional campaigns aimed at expanding the company s international presence. Oversee the development of customized marketing initiatives and sales collateral for specific international markets, driving demand and increasing market share. Define pricing, promotional strategies, and coordinate product launches in international markets, ensuring alignment with local market conditions and customer preferences. Market Research and Customer Insights: Conduct in-depth market research and competitor analysis to identify emerging opportunities and challenges in key export markets. Utilize customer feedback, market data, and performance metrics to drive decision-making and refine marketing strategies. Cross-functional Collaboration: Work closely with internal teams, including Production, Quality, and Supply Chain, to align marketing strategies with product capabilities, legal requirements, and operational capacities. Foster strong relationships with external stakeholders such as key customers, and industry partners to promote the company s products in target markets. Budget and Performance Management: Manage the international marketing budget effectively, ensuring optimal allocation of resources across various marketing channels and campaigns. Monitor and evaluate the success of marketing initiatives through KPIs and ROI analysis, making data-driven adjustments as needed. Leadership & Team Development: Lead and mentor a team of marketing professionals, driving their performance and fostering a culture of continuous improvement. Build strong internal capabilities in global marketing and export functions. Risk Management Identify and mitigate risks associated with exporting, such as currency fluctuations, geopolitical issues, and supply chain disruptions. Qualifications: Masters degree in Marketing, IB, or related field. Experience: Minimum of 8-10 years of international marketing experience, with at least 4 years in a leadership role, ideally within the Specialty Chemicals, Chemical, or related industrial sectors. Skills and Competencies: Strong understanding of global markets, trends, and regulatory environments in the specialty chemicals sector. Expertise in B2B marketing, with the ability to translate technical product benefits into value propositions for diverse international audiences. Strong leadership, team-building, and mentoring skills. Excellent communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across various organizational levels and cultures. Fluency in English (additional languages a plus). Other Requirements: Willingness to travel internationally as required. Ability to work in a fast-paced, dynamic, and global environment.
