5 - 9 years

6 - 10 Lacs

Posted:23 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Manager

EXL/M/1463012

    ServicesGurgaon
    Posted On
    26 Aug 2025
    End Date
    10 Oct 2025
    Required Experience
    5 - 9 Years

Basic Section

Number Of Positions

1

Band

C1

Band Name

Manager

Cost Code

D000179

Campus/Non Campus

NON CAMPUS

Employment Type

Permanent

Requisition Type

New

Max CTC

2000000.0000 - 2900000.0000

Complexity Level

Not Applicable

Work Type

Hybrid – Working Partly From Home And Partly From Office

Organisational

Group

Analytics

Sub Group

Banking & Financial Services

Organization

Services

LOB

Services

SBU

Analytics

Country

India

City

Gurgaon

Center

EXL - Gurgaon Center 38

Skills

Skill

SQL

PYTHON

AZURE DATABRICKS

MARKETING ANALYTICS

Minimum Qualification

BACHELOR'S DEGREE

Certification

No data available

Job Description
  • 5-9 years of experience in marketing analytics in BFSI (preferably in Credit cards)
  • Tools & Coding Skills – Well-versed in analytical tools - Python, SQL, Databricks Power BI - Must Have, SAS - Good to have
  • Business Requirement –
  • Experience in leveraging analytics to drive insights for optimizing/developing marketing model/strategies – propensity to respond, Clustering, look-alike models, affinity/likelihood models – cross-sell, Up-sell.
  • Hands on in managing the Credit card portfolio including spends, share and size of wallet, attrition, activation, Credit limit increase (CLI).
  • Knowledge of customer profitability , pricing models and segmentation techniques
  • End-to-end understanding of flow of data/information on the marketing analytics for retail banking .Ability/(have worked on) to understand the key KPIs/metrices of marketing analytics across lending lifecycle. Experience in data driven solutions.
  • Data extraction and manipulation skills and understanding of data issues to prepare and validate analysis.
  • Working knowledge of statistics –descriptive , predictive, and prescriptive.
  • Communication skills – Should be able to explain technical concepts, implications to varied audiences and translating business objectives into analyses with project management experience


Workflow

Workflow Type

L&S-DA-Consulting

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