Manager Ecommerce B2C, Reebok

Location:

Experience:

Education:

Key Responsibilities

• Top-Line Revenue Growth

• Manage and grow the brand's own website and app business.
• Lead digital and social marketing activations to enhance the B2C customer experience.
• Identify and execute brand-building opportunities with external partners.
• Own and optimize brand presence across partner portals.

• Customer Relationship Management (CRM)

• Drive CRM-led marketing activations including coupons, visibility enhancements, and retention campaigns.
• Activate CRM strategies across both B2C and B2B channels to boost secondary sales.

• Performance Marketing & SEO

• Lead performance marketing and SEO efforts for the brand website in partnership with external agencies.
• Optimize return on ad spend (ROAS) and drive impressions across platforms such as Myntra, Amazon, Flipkart, and more.

• Marketplace Relationship Management

• Build and strengthen relationships with marketplace-only partners such as Ajio, Tata Cliq, Nykaa, Myntra, Amazon, and Flipkart.
• Strategize with partner platforms to increase visibility and achieve sales targets.

• App Development & Functional Enhancements

• Support the roll-out of new functionalities as part of the brand's super-app launch.
• Ensure seamless coordination with tech and product teams for smooth functioning.

• Website Traffic Generation

• Manage all marketing channels to drive traffic and conversions on the brand website.
• Create unified strategies across digital, CRM, SEO, and performance marketing.

• Cataloging & Content Management

• Drive rich and SEO-friendly cataloging with support from external agencies.
• Ensure top-tier (A+/A/B/C) catalog content for improved searchability and enhanced user experience.

Desired Skills and Experience

• Proven experience in eCommerce and B2C marketing
• Strong understanding of key account management and marketplace dynamics
• Hands-on expertise in performance marketing and SEO strategy
• Experience managing cross-functional digital initiatives and CRM campaigns
• Data-driven approach to decision-making and campaign optimization
• Ability to coordinate with agencies and internal teams effectively
• Strong communication and relationship-building skills