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4.0 - 7.0 years
5 - 9 Lacs
Bengaluru, Karnataka, India
On-site
Location: Bengaluru Experience: 4 to 7 years Education: MBA (Marketing / eCommerce / Business preferred) Key Responsibilities Top-Line Revenue Growth Manage and grow the brand's own website and app business. Lead digital and social marketing activations to enhance the B2C customer experience. Identify and execute brand-building opportunities with external partners. Own and optimize brand presence across partner portals. Customer Relationship Management (CRM) Drive CRM-led marketing activations including coupons, visibility enhancements, and retention campaigns. Activate CRM strategies across both B2C and B2B channels to boost secondary sales. Performance Marketing & SEO Lead performance marketing and SEO efforts for the brand website in partnership with external agencies. Optimize return on ad spend (ROAS) and drive impressions across platforms such as Myntra, Amazon, Flipkart, and more. Marketplace Relationship Management Build and strengthen relationships with marketplace-only partners such as Ajio, Tata Cliq, Nykaa, Myntra, Amazon, and Flipkart. Strategize with partner platforms to increase visibility and achieve sales targets. App Development & Functional Enhancements Support the roll-out of new functionalities as part of the brand's super-app launch. Ensure seamless coordination with tech and product teams for smooth functioning. Website Traffic Generation Manage all marketing channels to drive traffic and conversions on the brand website. Create unified strategies across digital, CRM, SEO, and performance marketing. Cataloging & Content Management Drive rich and SEO-friendly cataloging with support from external agencies. Ensure top-tier (A+/A/B/C) catalog content for improved searchability and enhanced user experience. Desired Skills and Experience Proven experience in eCommerce and B2C marketing Strong understanding of key account management and marketplace dynamics Hands-on expertise in performance marketing and SEO strategy Experience managing cross-functional digital initiatives and CRM campaigns Data-driven approach to decision-making and campaign optimization Ability to coordinate with agencies and internal teams effectively Strong communication and relationship-building skills
Posted 1 week ago
8.0 - 12.0 years
5 - 9 Lacs
Bengaluru, Karnataka, India
On-site
Location: Bangalore Work Experience: 8 to 12 years Education: Masters Job Purpose To lead the merchandise planning and product lifecycle strategy across all categories, ensuring the right product mix, pricing, inventory management, and coordination with design, sourcing, and sales channels. The role is critical in driving profitable growth while delivering consumer-relevant offerings on time and within budget. Key Result Areas & Supporting Actions Merchandise Grid Management for All Product Categories Conduct trend analysis using historical sales data to guide future assortment planning. Collect structured feedback from key channel partners on past performance of product offerings. Run costing sheets to maintain budgeted gross margins (GP/CBA) and suggest final MRPs accordingly. Manage product pricing and maintain PC to MRP ratio in alignment with financial budgets. Finalize indent quantities at SKU level across product categories based on forecasts and channel needs. Develop a merchandise grid for the season and coordinate planning calendars. Provide brand briefs to the Design Studio , aligning them with the seasonal product strategy. Cross-Functional Coordination for Timely Product Execution Ensure that the planned grids are translated effectively into production schedules . Track and achieve PPM (Pre-Production Meeting) targets for timely execution. Plan and execute CTMs (Category Trade Meetings) as per seasonal timelines. Maintain freshness on E-commerce platforms with new SMUs every 15 days. Finalize Goldseal/material requirement plans to prevent sourcing delays. Work closely with retail, franchise, and online sales teams to understand business needs and align the merchandise mix accordingly. Inventory Management & Sell-Through Optimization Conduct sell-through analysis to evaluate product performance and liquidation status. Manage leftover raw materials through repackaging, reoffering, and dormancy control strategies. Ensure minimal inventory aging and optimize turn ratios across categories. Team Management & Leadership Define goals, KPIs, and development plans for team members. Identify and address skill gaps through coaching and functional training. Handle inter-departmental conflicts and promote a collaborative working environment. Provide ongoing mentorship and motivation to ensure team engagement and productivity. Desired Skills and Experience Strong background in Product and Category Management Proven experience in costing, pricing, and gross margin analysis Expertise in assortment planning , product lifecycle management, and SKU-level forecasting Understanding of retail, e-commerce, and franchise channels Advanced Excel and data analysis skills Proficiency in inventory management tools and ERP systems Team leadership, coaching, and stakeholder management
Posted 1 week ago
6.0 - 11.0 years
8 - 12 Lacs
Gurugram
Work from Office
responsible for planning, developing, and executing product assortments, pricing strategies, and display plans for furniture categories to maximize sales, profitability, and customer experience.
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
thane, maharashtra
On-site
As a Brand Manager in our company based in Navi Mumbai, you will be responsible for driving the company's growth through the effective activation of marketing strategies and robust business development initiatives. Your role will involve creating and executing the annual marketing plan, building product-specific strategies, and leading new and innovative channel strategies to ensure incremental revenue for the category. You will work closely with the sales team to achieve primary sales targets and improve market share using the 4Ps framework. To be successful in this role, you should have a Masters degree in Marketing, Business Administration, or a related field, along with 3-5 years of experience in brand marketing. You must possess a keen creative sensibility and be able to craft compelling customer marketing actions. Additionally, you should have skills in trade marketing, customer insights, category analysis, collaboration and partnership, channel strategy, digital analytics, and growth marketing. This position may require travel for conferences, CMEs, RTMs, and other events. Flexibility to work outside regular business hours may be necessary to support business operations. Experience in the healthcare background will be preferred for this role. If you are proactive, results-driven, and have a passion for driving business growth through innovative marketing strategies, we encourage you to apply for this exciting Brand Manager position.,
Posted 2 weeks ago
2.0 - 7.0 years
10 - 20 Lacs
Pune, Mumbai (All Areas)
Work from Office
Designation: Key Account Manager Department : E-commerce Experience: 2 - 7 years Job Responsibilities: Account management liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success. Manage and oversee day-to-day operations of the E-commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation. Inventory planning ensuring inventory replenishment to avoid OOS/working closely with demand planning and warehousing team, ensuring the fastest time to customer by planning All India inventory disposition on primary platforms like Amazon/ Flipkart etc. Work closely with cross-functional teams to ensure that stocks and replenishment happens as per desired results. Reporting & Analysis Monitoring all e-commerce metrics, generating informational dashboards to aid decision making, analyzing data to drive interventions. Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal. Well-versed with PPC/AMS with 2-3 years of experience Important Skills and Experience: Comprehensive E-commerce knowledge from Product Listing, Marketing, Sales, Inventory Planning, After Sales, customer service.
Posted 2 weeks ago
6.0 - 10.0 years
20 - 32 Lacs
Bengaluru
Work from Office
Job purpose The candidate will be responsible for developing and executing marketing strategies specifically aimed at supporting and promoting a ZEISS products and solutions through various distribution channels like retailers, distributors, resellers, and other partner intermediaries, focusing on managing relationships with these partners and ensuring they effectively sell the product to the end customer. The marketing strategies should support the VisionCare India business segments aggressive and transformative growth phase Reporting Head of Marketing, Vision Care, Carl Zeiss India Geographical Scope India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives Main Accountabilities Lead Go-to-Market Initiatives: Drive internal and customer-facing Go-to-Market strategies for existing and new lens products, ensuring alignment with ZEISS Vision Care's strategic objectives. Develop Channel Marketing Plans: Lead trade program development, customer engagement trips, and channel activations, utilizing analytics to assess sales trends and profitability. Retail Partner Enablement: Provide in-field support to retail teams, refining category growth strategies and creating marketing materials to enhance product visibility. Manage partner marketing budgets, MDF (Market Development Funds), and ROI analysis. Conduct Market Analysis: Perform market research on competitors and pricing strategies to inform strategic actions at various levels. Foster Innovation: Promote innovative marketing tactics using digital tools to improve partner engagement. Collaborate with Cross-Functional Teams: Work with sales, product management, and customer service to ensure unified messaging and support for channel partners. Plan & execute partner events, webinars, training programs, and trade shows. Tools Adaption : Drive adoption of partner portal tools and digital assets. Monitor and report on campaign performance, partner engagement, and lead pipeline metrics. Job Specifications: Overall experience of 9+ years with experience in Sales and/or trade marketing. Proficient in Microsoft Word, Excel, and PowerPoint 7+ years of sales and distribution experience in consumer branding and retail Strong ability to strategize and drive to execution at scale Strong Leadership & Stakeholder management Data-driven approach with experience in campaign analytics, ROI tracking, and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Marketo). Ability to multitask and thrive in a fast-paced, matrixed environment. Willingness to travel occasionally for partner meetings and events. Structural problem-solving abilities while dealing with uncertainty in the current world environment Education- MBA Must
Posted 3 weeks ago
3.0 - 8.0 years
14 - 18 Lacs
Bengaluru
Work from Office
Drive profitable business growth for the assigned key accounts by building strong business relationships Revenue and Profitability Account Management & Partnerships Planning & Growth Account Servicing & Hygiene Required Candidate profile Upto 35yrs MBA with experience of FMCG sales – EComm, QComm Excellent English Communication skills Sameer : 9890667853 Sampada : 9225575759
Posted 1 month ago
3.0 - 8.0 years
14 - 18 Lacs
Bengaluru
Work from Office
Drive profitable business growth for the assigned key accounts by building strong business relationships Revenue and Profitability Account Management & Partnerships Planning & Growth Account Servicing & Hygiene Required Candidate profile Upto 35yrs MBA with experience of FMCG sales – EComm, QComm Excellent English Communication skills Sameer : 9890667853 Sampada : 9225575759
Posted 1 month ago
2.0 - 7.0 years
12 - 22 Lacs
Bengaluru
Work from Office
Customer understanding Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in-depth data analysis to predict Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent Use discounting to drive portfolio mix and achieve strategic goals Merchandising • Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc. Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue, margins, etc. Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.) Work with buying and inventory planning teams to reduce inventory where needed You should have: Educational background MBA is preferred tier one Desire and ability to think like the customer Ability to translate strategies into execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn ****** Candidate Should be comfortable to relocate Bangalore location. ****** Candidate Should be from tier 1 collage pass out year (2022- 2024) ******Candidate Should be knows Sql and Advance Excel Role: Merchandising & Planning - OtherIndustry Type: Internet (E-Commerce)Department: Merchandising, Retail & ECommerce Employment Type: Full Time, Permanent Role Category: Merchandising & Planning Education PG: MBA/PGDM in Any Specialization
Posted 2 months ago
5.0 - 10.0 years
20 - 35 Lacs
Ahmedabad, Bengaluru, Mumbai (All Areas)
Work from Office
Develop a comprehensive business model for the assigned category, identifying & capturing key market opportunities, ensuring optimal P&L performance.Lead a vendor-relations team to build strategic partnerships & secure favorable terms for customers. Required Candidate profile Having strong category exposure, connect & revenue generation is important. Strong understanding of technology & steel business. Exp in Internet, Retail B2B Ecommerce (Steel) industry is a plus.
Posted 2 months ago
10.0 - 18.0 years
50 - 70 Lacs
Hyderabad, Mumbai (All Areas), gujrat
Work from Office
- 10-12 years of experience in business development or a category manager role. - Proficiency in making sales pitch, consultative selling and driving leads to conversion. - Willingness to travel across the region for customer visits - Team Handling Required Candidate profile - Develop and execute a lead generation plan to reach out to potential new clients and suppliers. ( OEM's etc.) - Build relationships with key decision-makers at potential new clients and suppliers.
Posted 2 months ago
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