Area Franchise Manager - Trichy

Key Result Areas & Detailed Actions

Conversion to Franchisee Stores (Jointly with Sales Team):

• Shortlist top-performing dealers with the Sales team for franchise conversion
• Develop and maintain a potential franchise partner pipeline
• Upgrade existing franchise partners to higher tiers based on performance

Evaluating & Driving Retail Excellence Score (RES):

• Track and improve RES using DDE across parameters (store hygiene, visibility, feedback capture, POS billing adherence)
• Conduct quarterly audits of RES at franchise stores
• Create awareness and emphasize importance of RES among franchisees

Support Marketing, Visual Merchandising & Focused Product Sales:

• Drive sales of focused products through placement, display, and promotional strategies
• Monitor effectiveness of visual merchandising and suggest improvements
• Implement marketing and promotional campaigns at franchise partner locations

Plan Franchise Launch & Coordinate Upgrades:

• Coordinate launch plans and ensure smooth store openings
• Monitor the launch process to meet operational standards

Monitor Business Performance of Franchise Stores:

• Handhold and monitor new stores for the first 6 months
• Implement action plans for underperforming stores
• Drive sales of value-added products/services via franchise outlets
• Monitor ROI through close tracking of sales and cost metrics

Franchise Relationship & Conflict Management:

• Build and maintain strong relationships with top franchise partners
• Resolve conflicts between franchise and non-franchise stores
• Work closely with the Sales team to resolve escalated issues

Training & Development:

• Train franchise staff on company systems, selling techniques, and customer service
• Improve conversions, upselling, cross-selling through regular training programs

Tally & EDC Installation and Adoption:

• Ensure timely installation of Tally and EDC machines post-store readiness
• Collect EDC consent forms during franchise agreement stage
• Drive integration and usage adoption for both EDC and Tally systems

Paint Consultant (PC) Management:

• Coordinate with Zonal HR team for PC hiring
• Drive PC productivity and CRM data capture compliance
• Review PC performance regularly and ensure operational efficiency

Desired Skills & Experience

• Proven experience in

  franchise development

  ,

  sales

  , or

  channel management

• Strong understanding of

  retail operations

  ,

  store performance tracking

  , and

  marketing implementation

• Excellent

  relationship-building

  ,

  training

  , and

  conflict-resolution

  skills
• Proficient in systems like

  Tally, POS

  , and

  CRM tools

• Experience in industries like

  paint, FMCG, consumer durables, or retail

  preferred