Area Franchise Manager - Trichy Aditya Birla Management Corporation Private Limited

4.0 - 8.0 years

4 - 8 Lacs

Trichy, Tamil Nadu, India

On-site

Key Result Areas & Detailed Actions Conversion to Franchisee Stores (Jointly with Sales Team): Shortlist top-performing dealers with the Sales team for franchise conversion Develop and maintain a potential franchise partner pipeline Upgrade existing franchise partners to higher tiers based on performance Evaluating & Driving Retail Excellence Score (RES): Track and improve RES using DDE across parameters (store hygiene, visibility, feedback capture, POS billing adherence) Conduct quarterly audits of RES at franchise stores Create awareness and emphasize importance of RES among franchisees Support Marketing, Visual Merchandising & Focused Product Sales: Drive sales of focused products through placement, display, and promotional strategies Monitor effectiveness of visual merchandising and suggest improvements Implement marketing and promotional campaigns at franchise partner locations Plan Franchise Launch & Coordinate Upgrades: Coordinate launch plans and ensure smooth store openings Monitor the launch process to meet operational standards Monitor Business Performance of Franchise Stores: Handhold and monitor new stores for the first 6 months Implement action plans for underperforming stores Drive sales of value-added products/services via franchise outlets Monitor ROI through close tracking of sales and cost metrics Franchise Relationship & Conflict Management: Build and maintain strong relationships with top franchise partners Resolve conflicts between franchise and non-franchise stores Work closely with the Sales team to resolve escalated issues Training & Development: Train franchise staff on company systems, selling techniques, and customer service Improve conversions, upselling, cross-selling through regular training programs Tally & EDC Installation and Adoption: Ensure timely installation of Tally and EDC machines post-store readiness Collect EDC consent forms during franchise agreement stage Drive integration and usage adoption for both EDC and Tally systems Paint Consultant (PC) Management: Coordinate with Zonal HR team for PC hiring Drive PC productivity and CRM data capture compliance Review PC performance regularly and ensure operational efficiency Desired Skills & Experience Proven experience in franchise development , sales , or channel management Strong understanding of retail operations , store performance tracking , and marketing implementation Excellent relationship-building , training , and conflict-resolution skills Proficient in systems like Tally, POS , and CRM tools Experience in industries like paint, FMCG, consumer durables, or retail preferred

Posted 2 days ago

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