Creative Head

Key Result Areas/Accountabilities:

Supporting Actions

Vision & Startegy

• Craft the creative vision and build the design & brand strategy in consultation with key stakeholders Envision & help execute retail infrastructure for the project (including retail stores, e-commerce, trade-shows), etc.

Design Creation

• Create a relevant global line of products that marries authenticity of the craft with the trends of the season without compromising on either Maintain purity , authenticity & complexity of the Handwoven art . Yet building distinctive product aesthetics.

Pricing

• Build and execute pricing strategy for the products Work out the initial costing in coordination with buyer and Sourcing manager.

Branding

• Work closely with external agencies (such as the branding agency) to build the Aadyam brand as a highend, exclusive, luxury brand for hand-woven textiles. Create brand properties for both Online & Offline presence. Provide structured support for story creation across other brand touch points Coordinate sampling efforts for buyers with the design team. Reviewing the development packs from buyers.

Sales & Negotiations

• Manage the sales and negotiation process (in the initial phases) with buyers
• Education : Diploma in handloom textiles from NIFT or reputed institute.