Manager - Digital Marketing

As a Manager Digital Marketing at Multicon Group, you will take full ownership of driving results oriented digital campaigns. Your goal will not be to simply generate leads, but to extract the highest ROI from every marketing rupee spent. You must bring a strategic, analytical, and creative mindset, with a keen eye for data interpretation, design aesthetics, and real-time optimizations. This is a high-impact role involving campaign execution, performance analysis, budget management, creative direction, and vendor collaboration across diverse industries. Key Responsibilities -Design, develop, and implement full-funnel performance marketing strategies to meet branding, awareness, and business objectives. -Define and continuously track KPIs like ROAS, CPC, CPA, CTR, CPM, bounce rates, and conversion rates. -Identify and build the right media mix for each vertical i.e. Realty, Fitness, Forex, etc. -Create and manage paid media campaigns across Google Ads (Search, Display, Video), Meta (Facebook & Instagram), LinkedIn, and third-party display networks. -Manage and optimize remarketing, lookalike audiences, and interest/behaviour-based targeting. -Conduct A/B testing across creatives, placements, audiences, and messaging. -Use Google Analytics, Meta Business Suite, and other tools to track multi-channel attribution and campaign effectiveness. -Create dashboards and performance reports for internal stakeholders. -Conduct RCA of underperforming campaigns and develop corrective plans. Work with creative teams to ensure ad creatives are visually appealing, effective, and platform appropriate. -Guide graphic designers with clear briefs, feedback, and references, from artwork to video snippets. -Review and approve visual and written content ensuring high quality, brand alignment, and attention to detail. -Coordinate with SEO, content, and social media teams for cohesive execution. -Collaborate with print, magazine, and media vendors for integrated campaigns. -Negotiate competitive rates and value-driven deliverables from media partners. -Manage digital marketing spends with a sharp focus on ROI. -Allocate budgets across channels based on performance projections. -Monitor and control costs, ensuring campaigns stay within budget. -Set up and optimize email marketing campaigns, including EDMs, loyalty, and drip campaigns. -Use automation tools (Mailchimp, HubSpot, etc.) to nurture prospects and engage users. -Implement feedback loops and user journey improvements across channels. -Lead monthly and quarterly performance reviews with stakeholders, presenting insights, ROI analysis, and action plans.