Job Description

Position Summary: To strategize, develop, implement, track, and optimize digital marketing campaigns across all digital channels to increase brand awareness, drive traffic, and generate qualified leads/sales aligned with Glow brand business objectives. Principal Accountabilities Develop and execute the overall digital marketing strategy. Define KPIs and ROI for digital marketing activities. Budget planning and allocation for digital initiatives. Manage paid and other digital campaigns. Handle communication through different channels (i.e. Social, Email, WhatsApp etc..) Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates. Conduct regular SEO audits and implement technical SEO best practices for both On-page and Off-page. In coordination with Brand marketing/eCommerce Head, create content strategy for offline, online and social media promotions. Coordinate content calendar, creatives, and community engagement with marketing team. Ensure brand tone, messaging, and design consistency. Coordinate with technical team for UI/UX improvements. Design and implement email campaigns for promotions, retention, and reactivation. Work with the sales/CRM team to nurture leads through drip campaigns. Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc. Prepare weekly/monthly performance dashboards and insights for leadership. Use data-driven insights to improve campaign effectiveness. Collaborate with other departments (Sales, Product, Creative, Technical etc.) Collaborate with influencers to promote campaigns Conduct A/B Testing Use Comparative analysis to examine the effectiveness of the digital marketing strategies and implement any gaps periodically. Key Skills • Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools • Excellent written and verbal communication • Analytical thinking and data interpretation • Creative mind-set with attention to detail • Project management and team leadership skills