Senior Manager- Ecommerce, Marketing & Sales

Job Description

Role & responsibilities Position Summary : Responsible for formulating and executing the overall strategy for Glows online business, enhancing brand visibility, and managing e-commerce platform. This role includes modernizing the digital retail process and driving online sales performance. Principal Accountabilities : Develop and execute a comprehensive e-commerce growth strategy aligned with Glows brand vision and revenue goals. Plan and implement online campaigns, promotions, and seasonal sales initiatives. Own and manage the P&L of the e-commerce division, ensuring achievement of revenue and profitability targets. Monitor key performance metrics across digital channels to optimize conversion rates, average order value (AOV), and customer retention. Oversee the daily operations of Glows website, including design, navigation, content, and checkout experience. Manage product on boarding, promotional activities, and compliance with e-commerce standards. Lead two core verticals Sales & Marketing (including Digital Marketing)and coordinate closely with back-office, Offline Retail, and Technical teams for smooth execution of strategies. Oversee product assortment, pricing, and visual merchandising plans for the online store. Set and enforce service standards related to packaging, delivery, returns, and refunds for online orders. Liaise with customer service teams to ensure timely and satisfactory resolution of customer issues, upholding brand reputation. Track and analyze data on sales, web traffic, customer behavior, and campaign ROI. Provide actionable insights and performance reports to assist senior management in strategic decision-making. Collaborate with Offline Retail, Technical team and back office teams like merchandising, inventory management, customer service, and logistics. Manage customer segmentation through CRM tools. Utilize Customer Data Platform (CDP) insights to develop use cases for boosting conversion rates, acquiring new customers, and improving retention. Stay updated with the latest e-commerce trends and innovations to drive continuous improvement. Coordinate with the Technical team to implement UI/UX enhancements and functionality upgrades as required. Accountable for meeting e-commerce sales targets and business objectives. Execute data-driven campaigns focused on increasing ROI and ROAS. Strategize e-commerce-specific marketing initiatives in alignment with brand marketing efforts. Work closely with the Brand Marketing team to ensure cohesive and impactful communication across channels