Position Summary: To strategize, develop, implement, track, and optimize digital marketing campaigns across all digital channels to increase brand awareness, drive traffic, and generate qualified leads/sales aligned with Glow brand business objectives. Principal Accountabilities Develop and execute the overall digital marketing strategy. Define KPIs and ROI for digital marketing activities. Budget planning and allocation for digital initiatives. Manage paid and other digital campaigns. Handle communication through different channels (i.e. Social, Email, WhatsApp etc..) Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates. Conduct regular SEO audits and implement technical SEO best practices for both On-page and Off-page. In coordination with Brand marketing/eCommerce Head, create content strategy for offline, online and social media promotions. Coordinate content calendar, creatives, and community engagement with marketing team. Ensure brand tone, messaging, and design consistency. Coordinate with technical team for UI/UX improvements. Design and implement email campaigns for promotions, retention, and reactivation. Work with the sales/CRM team to nurture leads through drip campaigns. Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc. Prepare weekly/monthly performance dashboards and insights for leadership. Use data-driven insights to improve campaign effectiveness. Collaborate with other departments (Sales, Product, Creative, Technical etc.) Collaborate with influencers to promote campaigns Conduct A/B Testing Use Comparative analysis to examine the effectiveness of the digital marketing strategies and implement any gaps periodically. Key Skills • Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools • Excellent written and verbal communication • Analytical thinking and data interpretation • Creative mind-set with attention to detail • Project management and team leadership skills

Role & responsibilities Position Summary : Responsible for formulating and executing the overall strategy for Glows online business, enhancing brand visibility, and managing e-commerce platform. This role includes modernizing the digital retail process and driving online sales performance. Principal Accountabilities : Develop and execute a comprehensive e-commerce growth strategy aligned with Glows brand vision and revenue goals. Plan and implement online campaigns, promotions, and seasonal sales initiatives. Own and manage the P&L of the e-commerce division, ensuring achievement of revenue and profitability targets. Monitor key performance metrics across digital channels to optimize conversion rates, average order value (AOV), and customer retention. Oversee the daily operations of Glows website, including design, navigation, content, and checkout experience. Manage product on boarding, promotional activities, and compliance with e-commerce standards. Lead two core verticals Sales & Marketing (including Digital Marketing)and coordinate closely with back-office, Offline Retail, and Technical teams for smooth execution of strategies. Oversee product assortment, pricing, and visual merchandising plans for the online store. Set and enforce service standards related to packaging, delivery, returns, and refunds for online orders. Liaise with customer service teams to ensure timely and satisfactory resolution of customer issues, upholding brand reputation. Track and analyze data on sales, web traffic, customer behavior, and campaign ROI. Provide actionable insights and performance reports to assist senior management in strategic decision-making. Collaborate with Offline Retail, Technical team and back office teams like merchandising, inventory management, customer service, and logistics. Manage customer segmentation through CRM tools. Utilize Customer Data Platform (CDP) insights to develop use cases for boosting conversion rates, acquiring new customers, and improving retention. Stay updated with the latest e-commerce trends and innovations to drive continuous improvement. Coordinate with the Technical team to implement UI/UX enhancements and functionality upgrades as required. Accountable for meeting e-commerce sales targets and business objectives. Execute data-driven campaigns focused on increasing ROI and ROAS. Strategize e-commerce-specific marketing initiatives in alignment with brand marketing efforts. Work closely with the Brand Marketing team to ensure cohesive and impactful communication across channels

Position Summary: Build and maintain e - Commerce websites by liaising with the design team, setting up Magento 2x sites, building modules and customizing extensions, testing the performance of each site, and maintaining security and feature updates after the installation is complete. Responsibilities Building and configuring Magento 2x eCommerce websites Perform Coding of the Magento templates Developing Magento modules in PHP using best practices Designing themes and interfaces Setting performance tasks and goals Troubleshooting integration issues Test, debug, analyze and fix application problems/issues Work closely with stakeholders to fix issues in a timely fashion Updating website features and security patches Work on integration of any external libraries and tools as per required by the application needs Working with modern tools to make the application more robust, efficient and scalable. Requirements Experience 5-8 years in Magento & PHP Working knowledge of Magento plugin/theme development and customisation Understanding of custom post types and custom templates Excellent Experience with HTML5,CSS3, Bootstrap, JavaScript, JQuery, JSON, XML, PHP, and MySQL, React.js, PHP, GraphQL Demonstrable knowledge of API integration, Payment Gateways, Shipping etc Full understanding of the Magento themes and templating systems Experience with complete eCommerce lifecycle development Strong understanding of Performance Tuning, Browser Compatibility, SEO Practices, and Version Control Strong attention to detail Ability to project-manage and work to strict deadlines

Position Summary Responsible for managing the P&L & driving sales for the store through efficient store operations, implementing the Stores retail marketing and sales plans, customer service delivery, motivation and retention of store personnel & adherence to company norms. Principal Accountabilities Plan, forecast, and report on sales, costs and business performance, according to company requirements. • Arrive at strategic and tactical solutions to the clients stated issues. • Responsible for establishing and managing client relationship • Business development with existing clients and new prospects. • Manage costs and overheads, and all factors affecting the profitable performance of the shop. • Seek and continuously develop knowledge and information about competitor activity, pricing and tactics, and communicate this to relevant departments in the Company. • Manage cash and payment systems in accordance with company procedures and policies. • Manage and motivate staff, recruit staff, train and develop staff, according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc). • Plan and implement advertising and promotional strategy and activities in coordination with Central marketing Office. • Plan store merchandise and displays taking into account special and seasonal promotions as well as store safety and security measures; inspects merchandise to ensure it is correctly displayed. • Maintains all safety and security policies of the Company, including locking and securing of Book stock at closing time, cash volume in the cash registers and cash deposits in store safe. Desired Skills and Experience: • Excellent Customer Service skills • Good Interpersonal skills • Personality & Grooming skills • Excellent Communication Skills • Team Handling Skill

Position Summary Selling the merchandise in their section to the customer gauging their requirements, interests and tastes Principle Accountabilities Sales and Stock Responsible for the achievement of the target assigned Daily stock check and indenting with the supervision of the SOMASP Stock verification and storage of fresh stock Preparing the stock reports Relationship Management Providing excellent service to the customer during the sales process Handling customer objections Post sale follow up with customers as per the responsibility assigned Responsible for extending sale and influencing the customer to purchase more Briefing the customer about, value added services offered by the Kirtilals. Visual Merchandising & Display Display of Jewellery within the counters in the specified format and its maintenance Display of VM kits in the mood windows, its maintenance and periodic change Display of POP material, festival VM material or other promotional display material and its removal after the indented period Ensuring cleanliness and good housekeeping within the showroom.