Manager Data Analytics

As the Lead - Web Analytics at ABFRL, you will play a crucial role in leading the web analytics team and site optimization to enhance conversions and drive digital commerce growth. ABFRL, a pioneer in branded apparel in India, is transitioning towards a more robust digital commerce strategy, and your contribution will be instrumental in achieving this objective. You will be tasked with overseeing a wide array of digital commerce platforms including websites, apps, kiosks, and chatbots. Your responsibilities will include implementing and maintaining analytics tools, measuring the performance of ABFRL platforms, and identifying areas for enhancement. Additionally, you will lead the AB testing software initiatives and ensure the successful rollout of these tests across various brands within the organization. A significant aspect of your role will involve managing Business Intelligence (BI) and Management Information Systems (MIS) for Pantaloons. Given Pantaloons" advanced utilization of technology for BI and MIS, characterized by large and complex systems, you will be pivotal in ensuring the timely delivery of high-quality data for reporting purposes. The critical nature of the BI and MIS systems at Pantaloons underscores the importance of your role in meeting the informational needs of business leaders within the organization. Key Accountabilities include: - Stakeholder Management: Engage with senior managers and leadership, establish review meetings, and solicit feedback. - Requirements Gathering: Collaborate with business users to articulate Business Requirement Documents (BRD) and translate them into technical specifications. - Software Development and Delivery: Partner with IT and Data Teams to plan, develop, test, and deliver software solutions to business users, overseeing User Acceptance Testing (UAT) and deployment. - Project and Program Management: Control project activities, manage resources and budgets, establish project plans, monitor escalations, and oversee multiple projects as part of program management. - Driving Adoption among Businesses: Conduct user training sessions, promote adoption initiatives, track usage metrics, establish communication protocols, and drive continuous improvements. - Contract Management and Execution: Lead the process of vendor selection, resource selection, and onboarding to support project requirements effectively. In summary, your role as the Lead - Web Analytics at ABFRL is pivotal in driving digital commerce growth, optimizing site performance, and ensuring the effective management of BI and MIS systems for Pantaloons. Your proactive approach in stakeholder engagement, requirements gathering, software development, project management, adoption initiatives, and contract execution will be crucial in achieving the organization's strategic objectives.,