4.0 - 8.0 years

0 Lacs

jaipur, rajasthan

On-site

The Senior Digital Merchandiser will collaborate closely with cross-functional teams, including merchandising, creative, marketing, product, UI/UX, and engineering to implement strategies aligning with go-to-market plans and fostering growth in direct-to-consumer channels. Responsibilities include optimizing the online customer experience, managing site taxonomy for enhanced product discovery, overseeing product listings" quality, analyzing site performance for improvements, defining go-to-market strategies for new product launches, and collaborating on marketing initiatives. Additionally, the role involves utilizing analytics tools for measurement, A/B testing for optimization, driving key performance indicator reports, collaborating with merchandising teams, providing mentorship, communicating customer insights, ensuring operational excellence, and identifying new merchandising initiatives. The ideal candidate should be strategic, analytical, customer-centric, aesthetically sensitive, collaborative, detail-oriented, and performance-driven. Required skills and qualifications include 4+ years of digital merchandising experience, proficiency in web analytics and eCommerce best practices, expertise in A/B testing and data analytics, proficiency in tools like Omniture and GA, strong communication skills, ability to manage multiple projects, and a passion for luxury products and premium online shopping experiences.,

Posted 3 days ago

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Title Manager Data Analytics Aditya Birla Fashion and Retail Ltd.

5.0 - 9.0 years

0 Lacs

karnataka

On-site

You will be working as the Lead - Web Analytics at ABFRL, India's pioneer in branded apparel with a wide range of products from value fashion to lifestyle fashion to couture. In this role, you will be responsible for leading the web analytics team and site optimization to drive higher conversions and commerce as ABFRL is transitioning towards more digital commerce. Your main responsibilities will include implementing and maintaining analytics tools, measuring the performance of ABFRL's digital commerce platforms such as websites, apps, kiosks, and chatbots, and identifying areas for improvement. You will also be in charge of AB testing software and overseeing the rollout of these tests across different brands. In addition to these tasks, you will manage BI and MIS for Pantaloons and actively participate in key Analytics initiatives. This role is crucial as Pantaloons has a sophisticated system in place for leveraging Technology for BI and MIS, with large and complex systems that require timely and quality data for reporting. As the Lead - Web Analytics, you will work closely with senior managers and leadership for stakeholder management, establish review and meeting cadence, and seek feedback to improve processes. You will also be responsible for requirements gathering, converting business requirements to technical specifications, and working with IT and Data Teams to plan, build, test, and deliver software to business users. Furthermore, your role will involve project and program management, including project control, resourcing and budgeting, project planning and cadence, escalations, and managing several projects as part of a program. You will drive adoption among businesses through user training, adoption drives, tracking usage, communication cadence, and continuous improvements. Additionally, you will be involved in contract management and execution, including vendor selection, resource selection, and on-boarding processes to support the successful implementation of various projects.,

Posted 5 days ago

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