Manager Channel Marketing

Primary Role Description:

Key Roles & Responsibilities:

• Sales Enablement Campaigns Design and implement campaigns that support channel sales productivity and drive advisor/banker engagement.
• Regulatory Filings (IRDAI) Coordinate marketing communication approvals and ensure all collaterals/campaigns are compliant.
• Creative Development & BAU Support Lead the development of collaterals, sales aids, and routine marketing assets across touchpoints.
• Agency & Vendor Management Manage creative agencies, production vendors, and ensure timely, cost-effective execution.
• Stakeholder Management Liaise with sales leaders, product, compliance, and operations teams to align marketing efforts with business priorities.
• Execution Excellence Ensure campaigns and materials are delivered with high quality, on time, and with measurable impact.

Key Requirements Education & Certificates

• Bachelor s degree in Marketing, Business Administration, or a related field (mandatory), MBA preferred.
• 5 8 years of experience in marketing, preferably in insurance, financial services, or BFSI sector.
• Hands-on experience in sales enablement campaigns, channel marketing, or partner-driven marketing.
• Proven track record of managing creative agencies/vendors and delivering marketing collaterals on time.
• Familiarity with IRDAI guidelines and regulatory filings for marketing communication.
• Strong stakeholder management skills, with ability to work across sales, compliance, product, and operations teams.
• Excellent project management and execution skills with attention to detail.