Manager - Brand Strategy and Corporate Branding

Brand Strategy and Campaign Development

• Collaborate with cross-functional teams to develop and execute high-impact campaigns that amplify the Masterbrand's purpose, vision, and values
• Contribute to strategic initiatives that strengthen brand equity, build stakeholder trust, and enhance Godrej's reputation
• Partner with creative agencies and internal teams to design integrated campaigns across digital, traditional, and corporate channels

Cross-Functional Collaboration

• Align business unit branding efforts with the overarching Masterbrand narrative
• Work closely with PR teams (traditional and digital) to coordinate integrated campaigns, manage brand reputation, and drive media outreach

Content Creation and Messaging

• Lead development of corporate and Masterbrand campaigns, ensuring alignment with brand strategy
• Maintain consistency in brand messaging, tone, and style across all communication channels

Analytics and Performance Optimisation

• Track and report on brand campaign performance using defined KPIs
• Analyse data to provide insights and recommendations for improvement
• Continuously optimise strategies based on performance results

Innovation and Trends

• Monitor emerging trends, tools, platforms, and audience behavior to inform brand strategies
• Experiment with new formats and techniques to evolve communication and improve audience engagement

Who Are We Looking For

Experience

• 68 years in brand strategy, corporate branding, or events management (agency or corporate background)
• Proven success in leading multi-channel brand campaigns
• Experience with brand refresh projects is a plus
• Solid understanding of campaign planning, marketing, and content creation

Skills

• Excellent collaboration and interpersonal skills across teams and agencies
• Strong network and knowledge of the agency landscape
• Strategic mindset with creative flair and attention to detail
• Strong analytical and performance measurement abilities
• Capable of handling multiple projects and deadlines in a dynamic environment