Mall Manager

As a Strategic Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive sales uplift and tenant satisfaction at the mall. Your responsibilities will include: - Developing and implementing an annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics. - Defining and monitoring Footfall Targets and SOH benchmarks in coordination with operations and leasing teams. - Collaborating with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction. You will be responsible for planning and executing ATL, BTL, and digital campaigns, including festive promotions, brand activations, influencer collaborations, and cross-promotions. Additionally, you will work closely with creative agencies, media partners, and event vendors to analyze campaign performance and generate ROI-based reports. Your role will also involve bringing in Campaigns, Ips, Events to the mall with a commercial strategic outlook. In terms of customer engagement and experience, you will create and maintain multi-channel customer touchpoints such as events, feedback systems, loyalty programs, social media, and kiosks. Implementing programs to enhance the in-mall customer journey, including ambience, signage, and promotional visibility, will be a key focus. You will champion customer data capture and analytics to drive personalization and retention efforts. Driving the mall's digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps will be part of your responsibilities. You will oversee the execution of digital campaigns with measurable KPIs such as engagement, reach, and conversions. Your role will also involve coordinating with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. Sharing periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in will be essential. Establishing and enforcing standard operating procedures (SOPs) for event planning, approvals, execution, and documentation will be part of your duties. You will manage and track marketing budgets, ensuring adherence to allocated spends, and generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. Managing all brandings SOP and guidelines within the mall will also fall under your purview. Key Performance Indicators (KPIs) for your role will include monthly and quarterly footfall growth, campaign ROI, cost per footfall, improvement in SOH metrics, customer satisfaction scores, NPS, digital engagement metrics, and the number and scale of brand activations/events. Qualifications & Skills required for this role include: - Bachelors/Masters in Marketing, Mass Communication, or Business Administration. - Minimum 6 years of experience in B2C marketing, preferably in the retail/mall/F&B industry. - Strong project management, analytical, and stakeholder engagement skills. - Familiarity with CRM tools, digital marketing platforms, and event management. - Excellent written and verbal communication.,