Loan Manager

Role: CRM - Accurate Advisory (Loan Advisor / Financial Advisor)

Primary Objective:

Provide accurate, timely, and personalized loan or financial advice to clients using CRM data to enhance client satisfaction, retention, and conversions.

CRM Responsibilities:

1. Lead & Client Management

• Use CRM to track and manage leads across the loan lifecycle.
• Record client interactions, preferences, and financial goals.
• Segment clients for tailored communication and advisory services.

2. Loan Product Recommendations

• Analyse client profiles and financial data in CRM to recommend suitable loan products.
• Stay updated on the latest loan offerings, interest rates, and eligibility through CRM integrations or updates.
• Advise clients on loan structures (e.g., tenure, EMI options, secured/unsecured loans).

3. Document & Compliance Tracking

• Ensure all required documentation is uploaded and validated in the CRM.
• Track KYC/AML compliance and flag incomplete or high-risk applications.

4. Follow-Ups & Pipeline Monitoring

• Use CRM reminders and workflows to follow up on open leads, application progress, and renewals.
• Monitor conversion rates and reasons for drop-offs.

5. Customer Education & Support

• Share personalized loan insights, amortization schedules, and repayment tips via CRM communication tools (SMS, email, WhatsApp).
• Respond to customer queries related to loans or financial planning using CRM chat or ticketing modules.

6. Collaboration

• Collaborate with sales, credit, and operations teams using notes and updates in the CRM.
• Escalate complex cases or exceptions through CRM-based workflows.

7. Reporting & Feedback

• Track KPIs like advisory conversion rates, client satisfaction, and average processing time.
• Gather and record client feedback in CRM for continuous improvement.