Job
Description
Responsibilities Design and execute growth strategies to significantly increase LMS adoption and usage Drive end-to-end campaigns targeting Microsoft ecosystem stakeholders (field teams, partners, developers, enterprise customers) Develop lifecycle marketing initiatives: onboarding journeys, email campaigns, certifications, and gamified learning Build and track user funnels to optimize activation, retention, and session depth Collaborate with Microsoft teams, product leads, and partner marketing to embed LMS into GTM initiatives Use analytics tools (Power BI, GA4, Mixpanel, etc.) to make data-driven decisions Manage paid and organic channels (LinkedIn, email, webinars, SEO, marketplace listings) What You Bring 6+ years in B2B SaaS or EdTech growth marketing, ideally with enterprise/IT learning platforms Strong understanding of Microsoft ecosystem (Azure, M365, Learn, Partner programs) Experience with user lifecycle marketing, in-app engagement, and funnel analytics Hands-on with marketing automation tools, CRM, SEO/SEM, and analytics platforms Excellent collaboration, storytelling, and stakeholder management skills Bonus: Familiarity with LMS technologies (SCORM, xAPI, LTI), or Microsoft Partner Center What You’ll Get Ownership of a high-impact growth charter Opportunity to shape the learning journey of 200K+ users A cross-functional, fast-paced environment backed by Microsoft alignment Competitive compensation + performance incentives Show more Show less
