LinkedIn Marketing

Location:

Type:

About Us:

GaugeHow is an edtech platform dedicated to making mechanical engineering practical, industry-ready, and globally accessible. IndustryX.ai is our second venture, focusing on empowering engineers with Industry 4.0, robotics, and smart manufacturing skills. Together, we are shaping the future of engineering education and digital transformation in manufacturing.

Role Overview:

We are looking for a B2B LinkedIn Marketing Expert

Key Responsibilities:

• Develop and execute

  LinkedIn B2B marketing strategy

  for both brands.
• Optimize LinkedIn company pages for visibility and engagement.
• Create and manage engaging content (posts, articles, case studies).
• Run and optimize

  LinkedIn Ads & campaigns

  for lead generation.
• Build targeted outreach strategies to connect with

  decision-makers

  (universities, training heads, manufacturing industries).
• Track analytics, prepare reports, and suggest growth tactics.
• Stay updated on LinkedIn algorithm changes and B2B marketing trends.

Requirements:

• Proven experience in

  B2B LinkedIn marketing

  (preferably in edtech, SaaS, or industrial domains).
• Strong understanding of

  lead generation & LinkedIn Ads

  .
• Excellent content strategy and communication skills.
• Data-driven with experience in

  LinkedIn analytics & campaign optimization

  .
• Ability to work independently and deliver results.

Nice to Have:

• Experience in

  edtech, Industry 4.0, or manufacturing-related sectors

  .
• Familiarity with

  SEO and content marketing

  .

What We Offer:

• Opportunity to shape the

  LinkedIn growth strategy

  of two innovative edtech brands.
• Flexible work structure (remote/part-time).
• Competitive pay with performance-based incentives.
• A chance to grow with early-stage startups making real impact in engineering education.