Job
Description
🚨 WANTED: Lifecycle Marketing Maverick @ Curelo 🚨 Not your average healthcare startup. Not your average retention role. We’re Curelo — reshaping diagnostics in India. Fast. Transparent. Tech-first. Patient-obsessed. Now we need someone who lives for journeys, breathes data, and dreams in cohorts. The kind of person who can turn users into loyalists — and loyalty into LTV. Kaun hai jo churn ko pichhe chhodke retention ko rocket bana sake? Hamare yahan growth ke liye nahi, sustainable growth ke liye jagah hai. 📈 Your Mission: 1.Build automated lifecycle journeys (onboarding → reactivation → retention → win-back) 2.Run multi-channel campaigns (Email, Push, In-app, SMS) that actually convert 3.Segment like a ninja. Personalize like a poet. Measure like a scientist 4.Own KPIs like retention, CM1, LTV, churn rate, and engagement 5.Test, iterate, scale — with a sharp eye on impact 💥 You Will: 1.Design and execute comms that customers feel 2.A/B test everything — from subject lines to send times to triggers 3.Partner with content, product, and growth to create magical customer moments 4.Slice through data to find insights, not just numbers 🎯 Must-Haves: 1.2–5 years in lifecycle/CRM marketing (B2C/D2C preferred) 2.Deep hands-on with tools like Clevertap, MoEngage, Braze, or similar 3.Obsessed with retention metrics & conversion flows 4.Knows how to use segmentation, triggers, and data like a pro 🎁 What You Get: 💰 Competitive salary + performance bonuses tied to retention metrics 📈 Real ESOPs — meaningful equity, no vanity shares 🧪 Free diagnostics for you & your fam 🛒 Health brand discounts ⚡ High trust, fast pace, zero micromanagement 🚀 Think you’ve got what it takes? Send us <200 words: Location - Gurgaon Last Role, Company, Tenure Your lifecycle experience (tools, wins, campaigns you're proud of) Why you want to build Curelo Show more Show less
