Lead Generation Specialist

LinkedIn Sales Enablement Specialist

Key Responsibilities:

• Lead Identification:

  Research and identify potential leads using LinkedIn Sales Navigator, AI-driven prospecting tools, webinars, industry events, and digital intelligence platforms.

• Lead Qualification:

  Use AI-based lead scoring and data enrichment tools to assess and qualify leads against the companys ideal customer profile and market criteria.

• Outbound Communication:

  Engage prospects through automated outreach campaigns, personalized messaging (including AI-generated suggestions), and direct communication via LinkedIn, email, and phone.

• Lead Nurturing:

  Build intelligent, automated nurturing workflows using CRM and AI tools to keep leads engaged over time until they are sales-ready.

• CRM Management:

  Maintain up-to-date lead records in CRM systems like Salesforce or HubSpot, utilizing AI features for data hygiene, segmentation, and activity tracking.

• Collaboration:

  Partner with sales, marketing, and RevOps teams to align campaigns, messaging, and account-based strategies.

• Reporting:

  Leverage AI analytics and dashboarding tools to monitor lead funnel health, response rates, and conversion metrics. Report insights and trends to sales leadership.

• Market Analysis:

  Use AI-powered market intelligence platforms to monitor industry trends, competitive positioning, and potential whitespace opportunities.

• Continuous Improvement:

  Test and implement AI-enabled tools and automation strategies to increase productivity, optimize outreach, and enhance personalization at scale.

Required Skills & Qualifications:

• Proficiency with

  LinkedIn Sales Navigator

  and other B2B lead generation platforms.
• Experience with

  AI sales enablement tools

  (e.g., Apollo, ZoomInfo, ChatGPT, Clay, Lavender, Seamless.AI, Cognism, or similar).
• Hands-on knowledge of

  CRM platforms

  like Salesforce, HubSpot, or Zoho.
• Experience with

  email marketing platforms

  such as Mailchimp, Marketo, Lemlist, or Instantly.
• Understanding of

  sales automation and sequencing tools

  (e.g., Outreach, Salesloft).
• Strong written and verbal communication skills, with ability to craft compelling outreach.
• Solid grasp of IT services: software development, cloud computing, managed services, and cybersecurity.
• Experience implementing or integrating AI tools in a sales or marketing environment.
• Knowledge of GPT-based content generation and prompt engineering for sales messaging.