Lead Generation Specialist (Inside Sales)

Job Title: Direct Marketing Specialist

Location: Remote

Job Summary:

We are seeking a proactive and results-driven Direct Marketing Specialist to develop, implement, and optimize targeted marketing campaigns. This role involves engaging directly with potential and existing customers through email, SMS, direct mail, telemarketing, and other one-on-one communication channels to generate leads, boost conversions, and drive revenue.

Key Responsibilities:

• Plan and execute direct marketing campaigns (email, SMS, WhatsApp, flyers, cold calling, etc.)
• Build and maintain customer databases for targeting and segmentation
• Coordinate with design, content, and digital teams to create marketing collaterals
• Track campaign performance metrics (open rates, click-throughs, conversions, ROI) and report results
• A/B test different campaigns and optimize based on insights
• Ensure compliance with data protection and privacy laws (e.g., GDPR, local regulations)
• Coordinate with sales teams to align lead generation and follow-up
• Identify market segments and tailor campaigns accordingly
• Monitor industry trends and competitor activities to refine strategies
• Manage third-party vendors or agencies (if applicable)

Key Skills and Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in direct or digital marketing
• Proficiency in email marketing tools (Mailchimp, Zoho, HubSpot, etc.)
• Strong copywriting and campaign analysis skills
• Familiarity with CRM systems and marketing automation
• Excellent communication, interpersonal, and project management skills
• Analytical mindset with attention to detail

Preferred Attributes:

• Experience in B2C or B2B marketing (depending on the industry)
• Creative thinker with a strategic approach
• Comfortable working in fast-paced, target-driven environments

Job Type: Full-time

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Work Location: Remote