Lead Generation Specialist

About the Role

We’re hiring a Lead Generation Specialist to build high-quality prospect lists and run outbound email and LinkedIn motions that convert into warm inbound conversations. You’ll own research, enrichment, light personalisation, sending, and handoffs.

What You’ll Do

● Prospect Research: Identify target accounts and relevant decision-makers.

● List Build & Enrich: Find accurate emails/roles; dedupe, validate, and segment lists.

● Campaign Prep: Set up sequences, personalise at scale, and schedule sends.

● Outreach Execution: Manage daily email & LinkedIn outreach; route positive replies

fast.

● Hygiene & Compliance: Maintain clean data, respect opt-outs, and follow platform

policies.

● Analytics: Track sends, bounces, opens, replies, and meetings; improve based on

data.

● Collaboration: Work with leadership on messaging, ICP refinement, and lead

handoff.

What You Bring

● 2+ years in B2B lead generation or outbound (email + LinkedIn).

● Strong web research skills; comfortable finding contacts and verifying data.

● Hands-on with CRM and outreach tools; spreadsheet proficiency.

● Clear written English; concise, value-led messaging.

● Detail orientation, organisation, and persistence.

● Ability to work independently with partial US-hours overlap.

Nice to Have

● Experience with data vendors and validation tools.

● Familiarity with deliverability (domains, warm-up, inbox health).

● Basic automation skills (e.g., CSV workflows, simple scripts).

Success Metrics

● Net new verified contacts added weekly.

● Bounce rate within best-practice thresholds.

● Positive reply rate and qualified warm leads created.

● Data accuracy and CRM hygiene.