Lead Generation Specialist - Coimbatore / Kochi

Job description:

Job Title: Lead Generation Specialist (Cloud Services / Hosting / IT Solutions)
Job Type: Hybrid
Experience Required: 3–6 Years

1. Skills and Experience

Must-Have:

· Proven experience in lead generation, ideally in the hosting or cloud services industry.
· Understanding of cloud infrastructure concepts (IaaS, SaaS, VPS, Dedicated Servers, etc.).· Experience using CRM systems (e.g., HubSpot, Salesforce, Zoho etc)· Familiarity with B2B lead generation strategies.· Cold outreach (email, LinkedIn, calling) expertise.· Knowledge of ICP (Ideal Customer Profile) and buyer personas in tech/IT.

Nice-to-Have:

· Basic technical knowledge of platforms like AWS, Azure, Google Cloud, etc.
· Background in IT sales or business development.· Experience with automation tools like Apollo.io, Lemlist, or LinkedIn Sales Navigator.

2. Tools and Technology

· CRM software (HubSpot, Salesforce, Zoho etc)
· Lead enrichment tools (Clearbit, ZoomInfo, Lusha)· Email marketing tools (Mailchimp, Outreach.io)· Social selling platforms (LinkedIn Navigator)· Data scraping tools (PhantomBuster, Apollo)· Analytics tools (Google Analytics, Hotjar for inbound tracking)

3. Lead Generation Strategies

Lead Generators should be proficient in:

· Inbound lead qualification – engaging with website sign-ups, whitepaper downloads, etc.
· Outbound campaigns – cold emailing, cold calling, and LinkedIn outreach.· Using SEO/Content Marketing leads to nurture via email and calls.· Running or supporting webinars or virtual events to capture leads.

4. KPIs and Performance Metrics

They should be responsible for:

· Number of leads generated per week/month
· Lead quality (prospective leads)· Response rates to outreach· Cost per lead (CPL)· Appointment/demo booking rates

5. Soft Skills

· Excellent communication (written & verbal)
· Research-oriented and data-driven· Persistent and self-motivated· Tech-savvy and quick to learn about new services/products

6. Compliance & Ethics

· Understanding of data privacy laws (GDPR, CCPA) related to outreach.
· Opt-in/opt-out best practices for email and phone campaigns.

Location: Coimbatore / Kochi
Experience: 3–6 Years
Working Hours: Flexible with overlap in business hours as needed

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: Hybrid remote in Coimbatore, Tamil Nadu