Lead Generation & Outreach Specialist (IT Sales)

Role Description

Lead Generation & Outreach Specialist

The ideal candidate will be responsible for researching target companies, connecting with decision-makers, initiating conversations, and nurturing prospects for IT services. You will work closely with the sales and marketing teams to drive qualified leads and contribute directly to business growth.

Key Responsibilities

• Research and identify potential clients for IT services across various industries
• Generate and manage leads through

  LinkedIn, email outreach, cold messaging, and other platforms

• Execute and manage LinkedIn outreach campaigns, including profile targeting, connection requests, and follow-ups
• Build, maintain, and update a strong pipeline of qualified leads in CRM tools
• Initiate conversations with prospects and qualify them based on business needs
• Collaborate with sales and marketing teams to align outreach strategies and messaging
• Track outreach performance, response rates, and conversions
• Monitor market trends, competitor activity, and emerging IT demands
• Prepare and share regular reports on lead generation activities and outcomes

Qualifications & Skills

• Proven experience in

  Lead Generation and outbound outreach

  , preferably for IT services
• Hands-on experience with

  LinkedIn lead generation and prospecting tools

• Strong written and verbal

  communication skills

• Basic understanding of

  IT services, software development, or digital solutions

• Sales-oriented mindset with the ability to pitch services and qualify prospects
• Strong research and analytical skills to identify high-potential opportunities
• Familiarity with

  CRM tools and lead management software

  (preferred)
• Excellent organization and time-management skills
• Bachelor’s degree in Business, Marketing, or a related field is a plus

Work Culture

• In-person work culture from our Bhopal office

• Collaborative, fast-paced environment with direct exposure to IT sales and global clients
• Opportunity to grow into senior sales or business development roles