Lead Generation Executive

Roles & Responsibilities

• Research and identify potential clients through LinkedIn, email, social media, and online directories.
• Generate leads through cold emails and LinkedIn outreach.
• Build and maintain a database of qualified prospects for digital marketing services (SEO, Social Media, Performance Marketing, etc.).
• Qualify leads by understanding business requirements, budget, and decision-making authority.
• Coordinate with the sales team to schedule discovery calls and ensure smooth lead handover.
• Track and update leads regularly.
• Support the sales team with market research, client profiling, and competitor analysis.
• Achieve monthly and quarterly lead generation targets.

Key Skills Required

• Proven experience in lead generation preferably in digital marketing.
• Strong knowledge of LinkedIn Sales Navigator, cold emailing, and lead generation tools.
• Basic understanding of digital marketing services is a plus.
• Self-motivated, target-driven, and eager to learn.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1 year of experience in lead generation or business development.
• Prior agency experience is preferred but not mandatory.