Lead Generation Executive

A reputed company setting up its branch/back office in Mysore is looking for a creative & intelligent Engineering/Management graduate with strong analytical & data analysis skills, IT/Digital orientation and Marketing aptitude to be part of company's lead generation function using digital tools and applications.

Key Responsibilities:

Outbound Lead Generation:

Consistently generate unique & quality B2B leads by following established criteria, processes and using existing/new digital tools/applications to achieve the daily lead requirement of company's outbound sales process.

Inbound Lead Generation:

Continuously generate quality inbound leads for company's products & services through targeted, contextual and consistent social media activities, marketing and engagement.

Researching and pinpointing the best sources and methods to reach the target audience, creating and testing landing pages, forms, emails, ads, and other content that capture and qualify leads, managing and segmenting the leads database to ensure accuracy and integrity, analyzing and reporting on the performance of lead generation campaigns, collaborating with the sales team to align goals and processes, and staying informed on the latest trends in lead generation and digital marketing.

Content Creation & A/B Testing:

Make use of AI tools and applications to create captivating content for lead generation.

Liaise with internal departments and external agencies for content creation, wherever required.

Skills and Qualifications:

Bachelors degree in Engineering / MBA:

Excellent communication and interpersonal skills:

IT/Digital Skills:

Creativity:

Marketing Orientation:

Traits:

Experience: