3 - 8 years
7 - 11 Lacs
Posted:18 hours ago|
Platform:
Work from Office
Full Time
We are seeking an energetic, results-driven marketing professional to plan, create and optimize digital advertising campaigns across social media and online platforms. You will own end-to-end ad development from audience research and creative briefs to launch, performance monitoring and continual improvement. The lead digital marketing is a key role and is pivotal in bringing better and more efficient ways of enhancing student mobilization and placement processes by leveraging digital marketing tools and techniques Key Responsibilities and Accountabilities: Campaign Strategy & Planning Research target audiences, market trends and competitive activity Define campaign objectives, KPIs (CPA, CPL, ROAS, engagement, etc.) Creative Development Write compelling ad copy, select/design visuals or coordinate with designers Develop A/B test hypotheses for creative formats, messaging and calls-to-action Media Buying & Optimization Set up and launch ads on Facebook/Instagram, LinkedIn, Google Ads, YouTube, TikTok, etc. Monitor performance daily; re-allocate budgets, tweak bidding strategies, refine targeting Analytics & Reporting Track performance in Google Analytics, Ads Manager and internal dashboards Prepare weekly/monthly reports with actionable insights and next-step recommendations Collaboration & Growth Work with sales, content and design teams to ensure brand consistency Stay on top of platform updates, emerging channels and best practices Key Competency and Skills: 1 3 years hands-on experience running paid social and search campaigns Deep familiarity with Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, etc.
Deshpande Educational Trust
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