Senior Vice President - Brand & Digital Marketing

SBI Card

20 - 22 years

50 - 55 Lacs

gurugram

Posted:1 day ago| Platform:

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Skills Required

digital media public relations usage brand management social media market research budgeting digital marketing media planning marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop and manage brand strategy aligned with Organizational Vision and objectives
Define brand standards and usage guidelines and ensure consistent integration across campaigns
Conceptualize strategic initiatives and plan advertising campaigns thereof
Track market and consumer insights for improving brand marketing initiatives
Work across functions to create effective customer communication campaigns
Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization
Plan and implement retail visibility through one of the largest Retail Kiosks program in the category
Manage events, sponsorships and other activation programs for the organization
Create and execute the strategic road map for growth of Digital channels to enable customers to access SBI Card products & services
Enhance penetration of all Digital channels on the overall portfolio (increase Digital adoption penetration)
Evaluate opportunities to improve / enhance customer experience and self-servicing capabilities on Digital channels- Define and design the user journeys for new products and enhancements with unified customer experience for SBI Card Digital channels. Plan pipeline for Digital and Social Media campaigns to ensure optimum presence and visibility for the Brand across the year
Manage Social Media presence for the organization across relevant platforms. Lead contextual and sustenance campaigns, work towards various content buckets for improving engagement across platforms
Lead Content Digital Marketing Strategy for organization by leveraging on-page and off-page content strategy and video creation. Manage the content calendar for content creation video, text across 3rd party publishers, SBI Card owned assets (website, social channels etc.)
Lead Digital Communication channels (E-mail / SMS) for the organization. Manage the channel cost, drive innovation in channel usage through various techniques.
Manage budgeting, invoicing and payment process for marketing

Market Research

Conceptualize & Design a comprehensive customer research framework in sync with the business objectives, covering the following: Brand health measurement, Customer satisfaction tracking, New product development, Communication effectiveness etc.
Implement the framework through 3rd part research agencies & other related channels

Public Relations

Develop and execute strategies to Manage, Build and Protect Organizational Reputation though impactful Public Relations initiatives
Create and develop a PR approach leveraging multiple platforms/channels to reach out to relevant stakeholders
Work closely with the PR Agency and internal business units to develop messaging about the brand

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