Lead - Consumer Insights

About Licious

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on...

About the role

Bring the voice of the meat-loving Indian consumer to the heart of every decision.

At Licious, we believe consumer love is built on deep understanding - of her needs, her aspirations, and the culture that shapes her choices. You will be at the center of decoding India’s food and meat consumption journeys, turning sharp insights into powerful growth strategies.

What makes the role meaty?

• Lead end-to-end

  insight generation

  across categories, consumer cohorts, and consumption moments that define the Licious experience.

• Design and own research frameworks

  - from brand health tracks, U&As, and NPS studies to concept tests and market maps - ensuring insight translates into business advantage.
• Move beyond reports:

  shape strategy and decision-making

  across Brand, Marketing, CRM, Product, CX, and Growth by turning findings into actionable narratives.
• Drive

  continuous learning loops

  - quick-turn sprints, dipsticks, and test & learn initiatives to optimize campaigns, improve performance, and unlock consumer traction.
• Champion a

  consumer-first culture

  by building rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams.

We hope that you have..

• 8–10 years of experience

  in consumer insights, market research, or strategy - ideally across brand-led FMCG, D2C, or digital-first environments.
• A

  storyteller’s mindset

  - someone who can connect data to culture, tension, and opportunity, making insights impossible to ignore.
• Strong command of both

  quantitative and qualitative methods

  - from survey design and data analytics to ethnography and in-depth conversations.
• A curious, restless thinker - deeply interested in food, decision-making, and the evolving

  culture of eating meat in India

  .
• Passionate about consumers beyond category needs: tuned into their

  lifestyles, aspirations, and cultural codes

  .

This role is more than research - it’s about shaping how India experiences meat. If you thrive at the intersection of data, culture, and brand growth, Licious is where you can make a real impact.