Job
Description
Role Overview: As a Consumer Insights Lead at Licious, you will play a crucial role in bringing the voice of the meat-loving Indian consumer to the forefront of decision-making. Your responsibilities will go beyond traditional research operations as you collaborate with Brand, Category, Product, and Leadership teams to stay ahead of cultural trends, identify consumer triggers and barriers, and develop growth strategies that foster consumer loyalty. By decoding India's food and meat consumption patterns, you will transform sharp insights into impactful growth strategies. Key Responsibilities: - Lead end-to-end insight generation across various categories, consumer cohorts, and consumption moments to enhance the Licious experience. - Design and implement research frameworks such as brand health tracks, U&As, NPS studies, concept tests, and market maps to leverage insights for business advantage. - Translate findings into actionable narratives to shape strategies and decision-making processes across Brand, Marketing, CRM, Product, CX, and Growth functions. - Drive continuous learning loops through quick-turn sprints, dipsticks, and test & learn initiatives to optimize campaigns, enhance performance, and increase consumer traction. - Foster a consumer-first culture by establishing rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams. Qualifications Required: - 8-10 years of experience in consumer insights, market research, or strategy, preferably in brand-led FMCG, D2C, or digital-first environments. - Possess a storyteller's mindset to connect data with culture, tension, and opportunities, making insights compelling and influential. - Proficient in both quantitative and qualitative research methods, including survey design, data analytics, ethnography, and in-depth conversations. - Demonstrate a curious and innovative approach, with a genuine interest in food, decision-making processes, and the evolving culture of meat consumption in India. - Exhibit a passion for understanding consumers beyond their category needs, being attuned to their lifestyles, aspirations, and cultural nuances. (Note: Additional company details were not included in the provided job description),
