6 Ethnography Jobs

Are you passionate about understanding what drives consumer behavior? Do you thrive on turning complex data into compelling stories that shape business strategy? MavenMagnet AI is looking for a Consumer Insights Specialist to join our dynamic team and help global brands make smarter, insight-driven decisions. About the Role: As a Consumer Insights Specialist, youll lead end-to-end qualitative research projects for some of the worlds most recognized brands across industries like CPG, Automotive, Tech and Telecom and Hospitality. Youll harness the power of Conversation Research - our cutting-edge, AI-powered methodology - to uncover deep, actionable insights from digital conversations. Youll also collaborate closely with our data science team to co-develop Generative AI-powered insight solutions, pushing the boundaries of how qualitative research is conducted and delivered. What you will do? Lead qualitative research initiatives from design to delivery, using innovative conversation research methodologies Analyze digital conversations and cultural trends to extract meaningful consumer insights Collaborate with data scientists to develop and refine Gen AI-powered insight tools and frameworks Deliver strategic recommendations through compelling storytelling and data synthesis Work cross-functionally with product, marketing, and sales teams to embed insights into business strategy Stay ahead of the curve by exploring emerging research techniques and industry trends 23 years of hands-on experience in qualitative market research or consumer insights Masters degree in Marketing (Research), Psychology, Sociology, or Social Anthropology Proven expertise in research design, content analysis, and insight presentation Strong command of English and Hindi (written and verbal) Analytical mindset with a knack for interpreting complex qualitative data Excellent communication and storytelling skills A portfolio that showcases your ability to turn research into impact

The Senior Product designer is responsible for building empathy for the Target Guest throughout the product development lifecycle for Target s web, app and registry product teams and also working enterprise level tools supporting the internal operations through enabling effortless experiences. As a pivotal member the Target India s UX team, this team member will support Product Designers, Product Managers and Engineering for a broad set of digital and in-store experiences. You will be accountable for and lead the Design and Development Processes, which includes: Support the UX teams both in India and US with research requests that includes scoping initiatives, coordinating testing needs and synthesizing findings. Support product/project teams (product owners, designers, engineering) throughout the project life cycle - recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis. Conduct and synthesize qualitative research needed by the projects - including, but not limited toin person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies, shop-alongs. Assist the broader team in keeping our ongoing research library up-to-date and comprehensive. Build wireframes and interactive prototypes within the desired timelines of agile sprints Enable test and iterate approach for product development. Required Qualifications Strong Wireframing and prototyping abilities Experience practicing UX design research for digital product teams. Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners Excellent interpersonal and communication skills; comfortable speaking to a diverse group of people and leading conversations to discover research insights. A strong ability to tell compelling stories from data. Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities Strong project management skills - experience managing multiple projects at various stages in the project life cycle. Experience running, recruiting, moderating and analysis of online panels and thinking strategically about their application. Experience working as part of Agile teams About You Four-year degree in Design, Fine Art, or similar area, or equivalent experience Minimum 5+ years of experience Experience in Lean UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts. Demonstrated understanding of user testing methods & technologies. Computer design system skills including Adobe Tools, Sketch, InVision and similar Commercial sense, market knowledge, ability to research and apply market/trend information Demonstrated ability to work independently with minimal supervision Ability to successfully work in a team environment and to respond to business objectives with creative, innovative, and cost-effective design solutions Knowledge of product development processes

The Senior Product designer is responsible for building empathy for the Target Guest throughout the product development lifecycle for Target s web, app and registry product teams and also working enterprise level tools supporting the internal operations through enabling effortless experiences. As a pivotal member the Target India s UX team, this team member will support Product Designers, Product Managers and Engineering for a broad set of digital and in-store experiences. You will be accountable for and lead the Design and Development Processes, which includes: Support the UX teams both in India and US with research requests that includes scoping initiatives, coordinating testing needs and synthesizing findings. Support product/project teams (product owners, designers, engineering) throughout the project life cycle - recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis. Conduct and synthesize qualitative research needed by the projects - including, but not limited toin person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies, shop-alongs. Assist the broader team in keeping our ongoing research library up-to-date and comprehensive. Build wireframes and interactive prototypes within the desired timelines of agile sprints Enable test and iterate approach for product development. Required Qualifications Strong Wireframing and prototyping abilities Experience practicing UX design research for digital product teams. Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners Excellent interpersonal and communication skills; comfortable speaking to a diverse group of people and leading conversations to discover research insights. A strong ability to tell compelling stories from data. Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities Strong project management skills - experience managing multiple projects at various stages in the project life cycle. Experience running, recruiting, moderating and analysis of online panels and thinking strategically about their application. Experience working as part of Agile teams About You Four-year degree in Design, Fine Art, or similar area, or equivalent experience Minimum 8+ years of experience Experience in Lean UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts. Demonstrated understanding of user testing methods & technologies. Computer design system skills including Adobe Tools, Sketch, InVision and similar Commercial sense, market knowledge, ability to research and apply market/trend information Demonstrated ability to work independently with minimal supervision Ability to successfully work in a team environment and to respond to business objectives with creative, innovative, and cost-effective design solutions Knowledge of product development processes

The Senior Product designer is responsible for building empathy for the Target Guest throughout the product development lifecycle for Targets web, app and registry product teams and also working enterprise level tools supporting the internal operations through enabling effortless experiences. As a pivotal member the Target Indias UX team, this team member will support Product Designers, Product Managers and Engineering for a broad set of digital and in-store experiences. You will be accountable for and lead the Design and Development Processes, which includes: Support the UX teams both in India and US with research requests that includes scoping initiatives, coordinating testing needs and synthesizing findings. Support product/project teams (product owners, designers, engineering) throughout the project life cycle recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis. Conduct and synthesize qualitative research needed by the projects including, but not limited to: in person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, ethnographies, shop-alongs. Assist the broader team in keeping our ongoing research library up-to-date and comprehensive.? Build wireframes and interactive prototypes within the desired timelines of agile sprints Enable test and iterate approach for product development. Required Qualifications Strong Wireframing and prototyping abilities Experience practicing UX design research for digital product teams. Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners Excellent interpersonal and communication skills; comfortable speaking to a diverse group of people and leading conversations to discover research insights.? A strong ability to tell compelling stories from data. Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large)?and adjust to changing priorities Strong project management skills experience managing multiple projects at various stages in the project life cycle. Experience running, recruiting, moderating and analysis of online panels and thinking strategically about their application. Experience working as part of Agile teams About You Four-year degree in Design, Fine Art, or similar area, or equivalent experience Minimum 5+ years of experience Experience in Lean UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts. Demonstrated understanding of user testing methods& technologies. Computer design system skills including Adobe Tools, Sketch, InVision and similar Commercial sense, market knowledge, ability to research and apply market/trend information Demonstrated ability to work independently with minimal supervision Ability to successfully work in a team environment and to respond to business objectives with creative, innovative, and cost-effective design solutions Knowledge of product development processes

Role Description MavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research. Role Overview 1. Conduct comprehensive qualitative market research for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotive 2. Employ innovative qualitative techniques, specifically, Conversation Research, to design and implement market research studies that align with specific client goals 3. Conduct in-depth qualitative research to gather consumer insights across various digital platforms 4. Manage a variety of qualitative research projects, from Brand Health and Consumer Behavior Studies to Ethnographic Research and Cultural Trend Analysis 5. Analyze and interpret qualitative data to derive meaningful insights that support our clients strategic decision-making processes Eligibility Criteria 1. Must possess a Masters degree in Psychology, Sociology, or Social Anthropology; or an MBA in Marketing. 2. Proven expertise in primary qualitative market research 3. Demonstrable experience in all aspects of qualitative research, including research design, content analysis, and final presentation development 4. A portfolio of past qualitative consumer insights projects that showcases a deep understanding of qualitative methodologies 5. Exceptional proficiency in English (both written and verbal) 6. Strong analytical skills with the ability to interpret complex qualitative data 7. Excellent communication and presentation skills, with a track record of presenting research findings to diverse audiences 8. Ability to work independently and collaboratively in a fast-paced environment 9. Familiarity with qualitative research software is a plus What We Offer 1. A nurturing environment focused on your professional development 2. Competitive remuneration and equity options, based on experience 3. Collaboration with elite professionals 4. A flexible approach to vacations and time off 5. An atmosphere where personal expression is valued Our Commitment We cherish diversity and strive to foster an inclusive culture for all team members.

We are seeking a Qualitative Research professional to join our prestigious organization, ResearchFox Consulting Pvt. Ltd. This role is responsible for providing support to the qualitative team on day-today management of research projects, including client servicing, inter- and intra-office project coordination and analysis, report writing for market research projects. A Qual Researcher plays a crucial role in gathering, analysing, and interpreting data to uncover insights that drive strategic decisions and business growth. Key Responsibilities Prepare screeners and recruitment questionnaires for screening participants. • Deliver fieldwork briefing to ensure the interviewers are clear about the purposes and logic of the flow of the screening questionnaires. • Work on designing discussion guides to ensure the prompt meaning findings and are actionable. • Hands on moderation for basic qualitative interviews, such as focus groups and in-depth interviews. • Assist senior members on analysis and draft report to present easy-to-read and meaningful linkage to conclusions. • Assist in proposal preparation and cost estimation to achieve competitiveness and cost effectiveness. • Analysing and interpreting data to identify trends, patterns, and correlations. • Utilizing behavioural study approach and other tools to extract meaningful insights from data. • Assessing data quality and integrity to ensure accuracy and reliability. • Hands on MS Power Point, Excel and Word is must Required Qualifications Master's degree with sound academia and good communication skills. Preference on knowledge on subjects like - Psychology, Sociology, Marketing or Languages • Marketing and business learning / knowledge an advantage • Knowledge of basic qualitative research methodologies Skill Excellent problem-solving and critical thinking skills. • Clear communication and presentation abilities to convey complex data insights effectively. • Attention to detail and a strong commitment to data accuracy and integrity. • A positive and proactive team player with good communication skills • Cheerful and sensible personality with good inter-personal skills • Meticulous, able to handle multiple tasks efficiently and in an organized way • Good to have Automotive & FMCG Industry experience Other Requirements Willingness to work beyond office hours when required or over the weekends • Open to travel to other parts of country.