Lead Consultant- Marketing

Roles & Responsibilities :

1. Strategy and planning

• Develop and implement multi-channel digital marketing strategies that align with company goals, with a strong focus on B2B marketing for the IT sector.

• Conduct market and competitor research to identify opportunities and stay ahead of industry trends, technologies, and best practices.

• Define campaign objectives, target audiences, and key performance indicators (KPIs) to measure success.

2. Martech stack development and management

• Architect the martech stack: Design, evaluate, and select marketing technologies that align with the companys marketing and business strategy. This includes assessing integrations between new and existing systems for seamless data flow and process efficiency.

• Drive implementation and adoption: Lead the implementation of new martech tools and integrations, ensuring a smooth transition for the marketing team and other stakeholders.

• Conduct regular audits: Regularly assess the performance of the existing martech stack to identify overlaps, gaps, or underutilized tools. Recommend improvements and lead optimization efforts to maximize ROI.

• Manage platform governance: Define and enforce governance policies to ensure data hygiene, security, and compliance across all marketing platforms.

• Liaise with IT: Serve as the primary point of contact for the IT department, translating business marketing needs into technical requirements for martech solutions.

3. Campaign management

• Search engine marketing (SEO/SEM): Manage and optimize organic and paid search campaigns to improve rankings, drive organic traffic, and maximize ROI.

• Email marketing: Create and manage targeted email campaigns and automated sequences to nurture leads and drive conversions as necessary.

• Paid advertising: Plan, execute, and monitor paid advertising campaigns across various digital channels.

4. Analytics and optimization

• Use advanced analytics tools (e. g. , Google Analytics 4, Semrush, Tableu etc) to track performance, understand user behavior, and provide actionable insights.

• Optimize customer journeys across channels and improve conversion rates through A/B testing and other conversion rate optimization (CRO) techniques.

• Report on the effectiveness of all digital marketing activities to management and key stakeholders.

5. Collaboration

• Collaborate with sales, portfolio and content teams to develop cohesive digital strategies and ensure brand performance.

• Provide guidance and mentorship to other team members, fostering a culture of continuous learning and improvement. Qualifications

Educational qualification:

Required skills and qualifications

• Masters degree in Marketing, Business, Communications, or a related field.

• 5-7 years of demonstrable experience in digital marketing, ideally within the IT services or technology sector.

Experience :

• Proven experience in architecting, implementing, and managing a modern martech stack, with a focus on seamless integrations.

• Hands-on experience with marketing automation platforms (e. g. , HubSpot, Marketo, Pardot) and CRM systems (e. g. , Salesforce).

Mandatory/requires Skills :

• Proficiency with analytics tools, including Google Analytics and business intelligence tools like Tableau or Power BI.

• Familiarity with marketing data architecture, APIs, and data governance best practices.

Preferred Skills :

• Strong project management skills, with the ability to manage complex technology implementations and deadlines.

• Certifications in relevant platforms (e. g. , Google Ads, HubSpot, Salesforce) are a plus.