Lead - Business Development

Job Title

Location

Job Purpose

To lead business development initiatives through structured outreach, ecosystem partnerships, strategic account engagement, and enablement of Sales through insight-driven programs and tools. This role aims to create and maintain a high-quality business funnel, influence market stakeholders, and drive strategic growth for Jakson Distributed Energy Business.

Key Responsibilities

1. Strategic Business Development

• Identify and pursue business development opportunities via outreach campaigns, ecosystem engagement, consultant connects, and industry programs.
  
• Conduct account-based business development (ABBD) activities for large/strategic enterprise customers.
  
• Collaborate closely with the Sales team to qualify BD-generated leads and convert them into actionable pipeline.
  

2. Ecosystem and Stakeholder Engagement

• Build and nurture relationships with influencers, consultants, ecosystem enablers, and channel partners.
  
• Design and execute structured engagement programs such as knowledge sessions, consultant meets, and co-branded events.
  
• Collaborate with ecosystem partners to develop joint GTM (go-to-market) strategies, BD content, and increase brand visibility.
  

3. BD Enablement & Content Development

• Create and maintain a repository of BD enablement tools – pitch decks, partner kits, BD templates, and positioning content.
  
• Deliver customized BD kits and tools to support specific campaigns or sectoral outreach.
  
• Conduct capability-building sessions for BD and Sales teams on tools, positioning, and consultative selling.
  

4. CRM Management & Data Analytics

• Ensure timely and accurate logging of all BD activities in the CRM system.
  
• Maintain full visibility of the BD pipeline and monitor funnel progression KPIs.
  
• Drive CRM best practices, data hygiene, and generate data-backed reports and dashboards.
  

5. Feedback Integration & Continuous Improvement

• Establish a structured feedback loop for BD-originated leads across Sales, Product, and Service teams.
  
• Track closure of feedback and use insights to optimize BD efforts and outreach.
  
• Leverage feedback to refine BD tools, content, and ecosystem strategy.
  

6. Market & Competitor Intelligence

• Conduct regular market scans and competitor benchmarking.
  
• Map emerging segments, demand trends, and opportunity white spaces.
  
• Share structured insights with Product, Sales, and Leadership teams to influence business strategy.
  

Key Skills & Competencies

• Strong analytical and strategic thinking
  
• Excellent stakeholder engagement and communication skills
  
• Proficiency in CRM tools (preferably Salesforce/MS Dynamics)
  
• Hands-on with market research, lead qualification, and BD enablement
  
• High proficiency in PowerPoint, Excel, and business presentations
  
• Entrepreneurial attitude with a growth mindset