International Hub Marcom Leader, Power Systems

Role Overview: You will play an integral role in the International Hub within the Power Systems (PS) Division, focusing on developing and executing a comprehensive marketing communication strategy. Your mission is to ensure alignment with both Power Systems and International Hub business priorities, driving the success of marketing communication initiatives and campaigns across the region, collaborating with the operation marketing communication team. Key Responsibilities: - Align with PS division strategies to manage marketing activities closer to target markets, providing better local insights, conducting competition analysis, and benchmarking. This will lead to tailored campaigns & thought leadership. - Develop localized campaigns in collaboration with country teams, utilizing PS division analytics and martech tools to tailor strategies, increase awareness of PS portfolio (AirSeTs & key offers), and core segments storytelling, as well as drive outreach and lead generation. - Work closely with Line of Business (LoB) and commercial teams for cohesive messaging and enhanced efficiency. - Position SE as the thought leader in the Medium Voltage market, engaging closely with key opinion leaders including association bodies and market analysts. - Utilize KPI dashboards, marketing metrics, and management tools to track and evaluate performance, ensuring data-driven decision-making and continuous improvement. - Collect and interpret customer insights to develop marketing communication strategies that effectively engage and resonate with target audiences. Qualifications Required: - Bachelor's degree in engineering, marketing, communication, or management; Masters or MBA preferred - Minimum 5 years of experience in B2B product vertical marketing, sales, and/or strategy - Strong collaborative mindset with the ability to build cross-cultural project teams - Ability to work in multifunctional and multicultural teams - Strong customer focus and business acumen, with knowledge of current market trends in medium voltage electrical distribution - Strong understanding of business strategy and an international mindset, with the ability to work effectively across cultures and matrixed environments - Strategic mindset with a focus on innovation and continuous improvement - Curious, open mindset and attitude, demonstrating strong initiative and eagerness to take ownership - Proven track record of developing innovative and disruptive programs - Strong written and verbal communication skills - Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders,